The reputation of Australia’s leading political party, the Liberals, is in tatters to say the least.
With prime ministerial changes and backstabbing a staple of the party, cajoling the people of Australia to fall back in love with the Liberals may be more challenging than ever before.
And B&T isn’t the only one who thinks so.
Political campaigner, author and Campaign Edge owner and ECD Dee Madigan clearly feels the same, judging by her recent Twitter activity.
The party that literally overthrew a PM for no good reason… https://t.co/SB3n6W7QAV
— Dee Madigan (@deemadigan) September 17, 2018
Given Madigan’s experience in the field, B&T asked the political campaign expert how she would go about repairing the Liberal party’s image.
The Liberal Govt is a complete mess, with your political experience, what would you suggest they do to help their image?
I wouldn’t help them! I want them to lose.
Is it possible to win back the peoples’ love with a good advertising strategy or are they well past that?
You can’t create something out of nothing.
Even the best campaigns amplify existing sentiments.
The real problem they have is that people have stopped listening to them.
What would be your strategy?
I’m not telling!
Are there any parties you would refuse to work with?
I wouldn’t work for any that are far right or conservative.
I’m not a hack for hire, I have to believe in what the candidate stands for.
I’m a member of the Labor party.
I do Labor party campaigns! (11 in the past 5 years, with the last 9 being wins, including the last 2 QLD state campaigns and the Longman byelection!) .
No-one knows what this govt stands for and as the old adage goes, if you don’t understand it, you don’t vote for it.
This is a govt held hostage by the far right who say they are speaking up for their base.
There are a few problems with this.
Firstly, they are not speaking up for their base- their base actually does believe in climate change and renewables (I know this because I have spent a very, very long time sitting in focus groups listening to these people).
Secondly, you can’t win an election on your base.
You have to appeal to the centre.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.