Mamamia Out Loud has cemented its position as Australia’s most listened to podcast, growing its monthly listeners by more than 16 per cent to 950,673 in July.
The Hamish & Andy podcast, by LiSTNR, also grew its monthly audience by nearly 10 per cent to 878,712.
They are followed by ABC News Top Stories (468,815), which overtook News24 Update (458,272), and the ABC’s Conversations (391,694).
Life Uncut, with Laura Byrne and Brittany Hockley, also posted solid growth, lifting its audience by around 19,000 monthly listeners to 3762,992.
Commercial Radio & Audio (CRA) produces the Australian Podcast Ranker in partnership with Triton Digital.
CRA chief executive Lizzie Young said: “When a majority (55 per cent) of Australians are consuming podcasts every month, consistent and verified measurement is essential.1 The Ranker gives publishers, agencies and brands the trusted, independent data that turns a growing medium into a confident investment.”
Who’s Listening, What’s Trending?
Black Friday is Australia’s biggest retail fortnight, and podcast listeners are the audience brands need to reach before it begins.
More than half of podcast listeners bought something online in the last month. 61 per cent of Society & Culture listeners purchased clothing or fashion items.
For home and hardware brands, 40 per cent of True Crime listeners and 37 per cent of News listeners visited a hardware store last month.
Looking ahead, 31 per cent of Health & Fitness listeners, 29 per cent of Comedy listeners and 30 per cent of True Crime listeners are planning a furniture purchase in the next 12 months.
