“Plenty Of Life Left In Print” As Weekend Australian Revamps Magazine

“Plenty Of Life Left In Print” As Weekend Australian Revamps Magazine

The Weekend Australian Magazine kicks off its fresh revamp this weekend, with readers being treated to more lifestyle content and a bigger spread of columnists.

But never fear, the mag won’t be straying from its usual in-depth features and profiles, instead adding a new ‘Life’ section in which there will be expanded coverage of food, wine, gardening, motoring, travel and fashion.

Additionally, the line-up of columnists and contributors (including Nikki Gemmell, Phillip Adams, Glynis Triall-Nash, James Halliday and David Herbert) will get an added hit with the addition of Bernard Salt, Jeremy Clarkson, John Lethlean and Helen Young.

This is just one part of the revamp which includes a refreshed overall design, a new masthead and better quality cover stock.

The Australian CEO Nicholas Gray said, “The changes we are making to improve The Weekend Australian Magazine demonstrate our ongoing commitment to investment in great journalism and an increasing focus on cross-platform publishing innovation.”

Recent customer research conducted for The Australian showed the magazine to be one of the biggest drivers of purchase of the weekend paper and also highlighted the importance of lifestyle as a part of the magazine’s content-mix. Currently over 490,000* people read The Weekend Australian every week – this figure is up 6.5 per cent compared to three months ago.

The Australian editor-in-chief Paul Whittaker said the investment in the magazine sends a strong message to the market that “there is ­plenty of life left in print”.

The Weekend Australian Magazine is one of the biggest drivers of paper sales on the weekend so it made sense to invest in it. The magazine still has all the great news features people expect, but with 20 extra pages of lifestyle content it is now a more complete weekend read.

The new print edition of The Weekend Australian Magazine will increase in size from a minimum 40 pages to 60, with this weekend’s launch edition boasting 68 pages. At the same time a new digital magazine template with full screen images and video will ensure a rich reading experience across all devices.

Response to the product improvements from advertisers has been strong; in the first edition Jaguar are making use of the thicker cover stock with a premium gate-fold execution.

The Weekend Australian Magazine editor Christine Middap said, “The new-look magazine will still have a strong emphasis on our core ­offering of features and story­telling, but with additional profiles, harder stories, a focus on place and country, and the story behind the headlines.”

Source: emma data, 12 months to March 2016.




Latest News

Thursday TV Ratings: The Chase Takes The Crown For Entertainment
  • Media

Thursday TV Ratings: The Chase Takes The Crown For Entertainment

Don’t underestimate the power of The Chase. The quiz show’s prevalence in the top 10 means it may get overlooked as we put our attention on TV’s more novel offerings.  But Seven continues to deal a very strong punch every day with its offering of The Chase and Seven News. Seven News was the most-watched […]

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]