Sony Playstation is continuing its global campaign, releasing ‘feel the power of pro’ to promote the new PS4 Pro console.
The emotive piece plays on the immersive experience that is gaming, depicting a world where masses of water flow upwards to the source – a man’s tears.
While it could be mistaken as a scene from The Day After Tomorrow, the tearful gamer is playing the new Death Stranding game on the device.
The work comes from Adam & Eve/DDB, while the media agency is MediaCom.
It is part of the global campaign for the gaming console, which kicked off last month.