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Reading: PlayStation’s New Campaign Is As Beautiful As It Is Confusing
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B&T > Campaigns > PlayStation’s New Campaign Is As Beautiful As It Is Confusing
CampaignsMedia

PlayStation’s New Campaign Is As Beautiful As It Is Confusing

Staff Writers
Published on: 11th November 2019 at 10:41 AM
Staff Writers
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Sony Playstation is continuing its global campaign, releasing ‘feel the power of pro’ to promote the new PS4 Pro console.

The emotive piece plays on the immersive experience that is gaming, depicting a world where masses of water flow upwards to the source – a man’s tears.

https://www.youtube.com/watch?v=_CoMSbroPGc

While it could be mistaken as a scene from The Day After Tomorrow, the tearful gamer is playing the new Death Stranding game on the device.

The work comes from Adam & Eve/DDB, while the media agency is MediaCom.

It is part of the global campaign for the gaming console, which kicked off last month.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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