Jordan Smith has been appointed as group business director on the ANZ Bank account at PHD Melbourne.
Smith replaces Simon Lawson, who has taken on the role of general manager for the agency after leading the account for the past five years.
Smith brings over 12 years of experience in media and marketing, as well as a wealth of knowledge about the insurance and banking sectors. She will leverage these experiences and skills in her new capacity, leading a team of 15 at PHD to manage the ANZ business.
“I first worked with Jordan over 10 years ago and have been trying to get her to come over to PHD for quite some time now,” commented Lawson. “I’m really pleased that she has finally joined us and I’m confident that her leadership skills and expertise will prove to be a great asset to both ANZ and the agency.”
Smith added: “I’m excited to be joining an agency with such a strong client focus and culture. PHD’s momentum in the market are truly remarkable, and working on a brand of ANZ’s calibre is a highlight in anyone’s career. I look forward to working closely with their team to continue delivering innovative thinking for their business. I can already tell that I’ll be leading a great team at PHD, so I’d like to build on the great work already happening across the ANZ account and strengthen the client relationship even further into the future’.
ANZ was PHD Melbourne’s founding client in 2012 and the two organizations have maintained an exceptional relationship ever since. Over the years, the agency has undergone significant business growth, including the latest win of the Carlton & United Breweries (CUB) account.
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]