P&G Touts Ad Spend Increases As Its FMCG Sales Soar By As Much As 10%

P&G Touts Ad Spend Increases As Its FMCG Sales Soar By As Much As 10%
SHARE
THIS



The world’s second-biggest advertiser, FMCG company P&G, will reportedly increase its marketing spend as demand for many of its products – especially toilet paper! – rises as people around the globe continue to self-isolate.

In a note to investors on Friday, the company said it had seen a five per cent increase in consumer demand for its products namely in the homecare, cleaning/laundry and personal care categories.

It noted sales had increased a whopping 10 per cent in the US, which had offset an eight per cent decline in China.

In Australia, P&G’s raft of brands include some of the most popular names on supermarket shelves including Gillette, Pantene, Head And Shoulders, Tampax, Oral-B, Vicks and Old Spice.

In good news for agencies, P&G’s chief financial officer Jon Moeller (main photo) said the company would be increasing its media spends during the global pandemic.

“There are consumers that are trying products that they haven’t tried before – but they aren’t necessarily ours,” Moeller told investors.

“We need to work hard to ensure that we maintain mental and physical availability to the greatest extent possible, so that those consumers return to their beloved and trusted brands – which are ours – as they’re more fully available.

“There’s a big upside here in terms of reminding consumers of the benefits that they’ve experienced with our brands and how they’ve met their family’s needs, which is why this is not a time to go off air.”

In better news, Moeller also said the FMCG behemoth would not be laying off staff during the CV-19 pandemic adding “that’s all in service to our consumers and service to our retail partners, and – we believe – in service to our society”.

He added: “I think this is a reset opportunity for us and for our retail partners and I’m encouraged by the conversation so far in terms of approaching that in a constructive, partnered fashion.”

 

 

Please login with linkedin to comment

coronavirus Jon Moeller P&G

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]