Perform Appoints Augustine Tan To Drive Further Growth In Asia

Perform Appoints Augustine Tan To Drive Further Growth In Asia
SHARE
THIS



Digital sports content and media group, Perform, has today announced the appointment of highly experienced executive Augustine Tan to the role of Senior Vice-President for Perform Content in Asia.

Tan joined Perform in 2015 where he was responsible for leading distribution of rights in Perform’s joint ventures with the WTA and more recently FIBA, across Asia, roles he will continue in his new position.

With a line up of world-class sporting events in 2016, including the UEFA Euro 2016 and Rio 2016 Olympic Games, Tan’s appointment demonstrates Perform’s commitment to the region in delivering leading sports content and media platforms to businesses and fans.

Based in Singapore, his will be charged with continuing to grow Perform’s business across Asia, with key regions including Japan, South Korea, the People’s Republic of China and India.

“We’re delighted to appoint Augustine in this important role,” said Alex Peebles, EVP Content APAC. “We’ve seen accelerated growth in Asia over the last 12 months with our on-ground headcount increasing two-fold. With 2016 another big year for major global sports events, his appointment highlights our continued investment in delivering world class video, data and editorial packages.”

Tan has over 20 years’ experience operating at the forefront of the digital media industry. He has held senior roles at Viacom (MTV Asia), MediaCorp, Alliance Entertainment, World Sport Group (Lagardère Sports) and World Wrestling Entertainment. Augustine brings a strong knowledge of commercialising and distributing content.

“Perform has a strong reputation for delivering leading sports content and media platforms and I’m thrilled to be working with such a fantastic team,” said Tan. “Asian sports fans are no longer passive consumers and are now demanding performance data about their favourite players and teams, as well as more digital video. Perform’s data brand, Opta and its short-form video news agency, Omnisport, cater for this demand perfectly.”

Please login with linkedin to comment

UX

Latest News

I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]