Perfection Fresh Launches New Broccolini Campaign For The Accidental Chef

Perfection Fresh Launches New Broccolini Campaign For The Accidental Chef
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    Marketing group Perfection Fresh has launched a new campaign for Broccolini, highlighting it as a healthy ingredient for those of us who aren’t wizards in the kitchen.

    The campaign, which was produced in association with creative agency Elevencom and media agency Wavemaker Brisbane, is headed by a TV spot featuring an ‘accidental chef’ in an attempt to show that Broccolini can cook itself.

    The comedic execution relates back to the newest tagline for the brand: the super simple superfood.

    The ad will feature 30, 15 and 6 second variants to be shown on multiple screen formats, and will extend online through targeted digital display, native, influencers and social to inspire usage occasions through recipes and ‘how-to’ content.

    “Consumers are looking for healthy fresh food which tastes great and is quick and easy to prepare. Finding this balance is a challenge facing most Australian households most nights of the week,” said Luke Gibson, head of marketing for Perfection Fresh Australia.

    “Broccolini® solves that tension – it’s a fresh whole food, full of positive nutrients, and deserving of superfood status. It’s also delicious from top to tail, and because it requires minimal preparation, cutting or peeling, it’s incredibly easy to cook,” Gibson said.

    Here’s the 30-second video spot:

    Campaign Credits:

     

    Client: Perfection Fresh Australia

    Luke Gibson, Head of Marketing

    Kristie Emerson, Marketing Manager (Vegetables)

    Kiran Afzal, Assistant Brand Manager

     

    Creative: Elevencom

    Jono McCauley, Creative Strategy Director

    Ryan Fallowfield, Creative & Branding Director

    John McLachlan, Operations Director

    Daniel Crocetti, Senior Art Director

     

    Media: Wavemaker, Brisbane

    Tracey Fawcett, Group Business Director

     

    Production: Airbag

    Will Horne, Director

    Alex Tizzard, Senior Producer

     

    Sound: Take 2 Creative Audio

    Greg Crittenden, Audio Engineer & Producer




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    elevencom Perfection Fresh wavemaker brisbane

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