New Zealand-based PR agency Payper has launched the country’s first dedicated AI press release builder.
Payper said its AI press release builder is specifically trained to create press releases that resonate with New Zealand journalists, unlike generic tools.
The tool is based on decades of experience and hundreds of New Zealand press releases; including publicly available releases from New Zealand brands.
Collectively, those releases have generated thousands of news stories across New Zealand’s media outlets, with the stories read, watched and listened to by audiences of millions.
The tool’s key point of difference is the fact that each press release is finessed and finalised by a member of the Payper team.
“We’ve developed our model to get us to about 90 per cent of a perfect press release,” Payper co-founder Adrien Taylor said.
“The finishing touches are then done by the Payper team which has more than three decades of journalism and PR experience.”
Payper’s clients include Mons Royale, Abe’s Bagels, Scapegrace, Evnex, and Coffee Supreme. Its goal in launching the AI press release builder is to help democratise PR.
“We’ve always been passionate about making PR available to all New Zealanders with great stories, not just those with big pockets,” Payper co-founder Lewis Hampton says.
“We care about the best stories in this country being told and believe every New Zealander should have access to quality PR support without the traditional costs.”
“That’s why we’re making the tool free for now, and will charge only $249 for it in a few months. Kiwi founders, innovators, marketers, non-profits and organisations can get a professional PR-agency press release at a fraction of the price.”
Press releases are delivered within two workday hours, helping to address the needs of busy founders, marketers, and communications professionals. The human quality control ensures they are professional and ready to pitch to journalists.
“Great PR is about quality, not quantity,” said Taylor.
“We want to empower organisations and to ensure journalists receive high-quality pitches tailored to their needs. It’s a win-win for everyone who values storytelling.”
