Melbourne Fashion Festival has joined forces with global buy now, pay later (BNPL) company, PayPal as its new naming rights partner.
The three-year partnership was announced ahead of Australia’s largest consumer fashion event which will take place from 3 March this year.
“At a time when the fashion industry is recovering from the pandemic and responding to the changing retail landscape, the PayPal partnership will offer consumers increased flexibility, convenience and security in their purchases,” said festival CEO, Graeme Lewsey.
PayPal also announced it will cover designer participation fees across the festival, allowing rising, independent designers to participate, and even host their own events as part of the program.
PayPal Australia general manager of payments, Andrew Toon, said the company was all about inclusion, innovation, and helping local businesses thrive.
“The marriage of Australia’s largest and most influential celebration of fashion, arts, creative ideas and shopping, with the country’s only no late fee, no interest BNPL offering, PayPal Pay in 4, is a match made in fashion heaven,” he said.
The Melbourne Fashion Festival will run from 3 to 12 March and will feature world-class runways, hopping events, workshops, industry seminars, networking events, live entertainment and more.
Melbourne’s iconic Fed Square will feature as the festival’s epicentre, complete with a pop-up fashion pavilion, food, music, and an assortment of glamour experiences.
