Paul Wilson Promoted To Group CEO Of FCB Aotearoa

Published on: 25th August 2025 at 1:17 PM

Edited by Staff Writers

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Paul Wilson

Paul Wilson, CEO of FCB Aotearoa, has been promoted to Group CEO of the business.

Having joined the agency more than two and a half years ago and bringing with him more than 20 years of experience, Wilson has worked across Air New Zealand, BNZ, Heineken, Instant Kiwi, Fonterra, Four Square, Mitre 10, Mercury, PAK’nSAVE and Toyota, just to name a few.

Prior to joining FCB, Wilson spent a year as MD at TBWA\New Zealand after eight years across multiple roles at Saatchi & Saatchi.

Wilson shared the news in a post to LinkedIn over the weekend, but according to his profile, he started in the position in March 2025.

TAGGED: FCB Aotearoa

By Aimee Edwards

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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media.