Sunday Gravy appointed Paul Bradbury as CEO and partner as the independent creative business looks to expand into Sydney.
Bradbury joined Sunday Gravy following 12 months leading VML Australia & New Zealand, where he will finish at the end of 2026. He helped secure a number of high-profile new business wins including Amazon Prime, Australian Super and Novo Nordisk. Dr Adam Kennedy has been appointed as his replacement, taking over the ANZ CEO position in January of 2027.
Prior to VML, Bradbury spent almost two decades at Omnicom’s TBWA, including a decade as president and CEO across Sydney, Melbourne and Auckland, leading TBWA to become the largest creative agency group across Australia and New Zealand.
During his tenure, he launched several specialist agencies including Eleven, Fabric and +61, the bespoke agency partnership between TBWA, Bear Meets Eagle on Fire and OMD, created for Telstra.
For Sunday Gravy, bringing Bradbury into the business as both CEO and partner represents a significant addition to its leadership and ownership structure.
“There aren’t many people in our industry who have run businesses as successfully as Paul, while earning the respect of just about everyone they’ve worked with. From the people he’s led to the people he’s worked alongside, and those he’s reported to, his reputation is pretty extraordinary. He’s proof that you can be commercially ambitious, incredibly successful and still be a genuinely good person,” said Sunday Gravy chief creative Ant White.
“We’re building something pretty special at Sunday Gravy, and having Paul join us as a partner is a huge moment for the business. We’ve never been interested in building a traditional agency. We want to build one great creative company that more Australian brands can access. One agency, two front doors. Paul shares that ambition, and he’s exactly the person we want alongside us to make it happen,” White added.
“Sunday Gravy is on a mission to become the most influential creative company in Australia, and I couldn’t resist being part of that. ” said Bradbury.
“They have an instinct for what makes Australians tick and the strategic nous to know how brands can turn that understanding into a real advantage. Add their creative energy and entrepreneurial follow-through, and you have a pretty compelling proposition for modern brands”.
“I would also like to say that I leave VML and WPP with great respect. Rose Herceg is leading a strong team across Australia & New Zealand that is poised to do great things. I wish them nothing but success.”
Bradbury will commence in early 2027, working alongside Ant and Jack White and Sunday Gravy’s leadership team to oversee the company’s continued growth and establish its Sydney presence.
