Patrick Darcy has been announced as the new head of NSW advertising agency, Cadreon Australia.
Cadreon is the ad tech unit for IPG Mediabrands, which manages over $39 billion in marketing investments globally.
The move follows the departure of Darren Stein at the end of last year, and will place Darcy in charge of the national development of IPG’s programmatic offering, which provides data-driven marketing solutions on behalf of its partners – UM, Initiative and Reprise – as well its clients.
Prior to this, Darcy served as managing director at Cadreon Australia.
Outgoing IPG Mediabrands Australia CEO Danny Bass said of the appointment: “Pat’s agile leadership style means that he is perfectly positioned to drive Cadreon in the future”.
Head of Cadreon APAC Yean Cheong commented: “Cadreon Australia are constantly innovating.
“Over the last two years, we have partnered with Pat’s team to diversify Cadreon’s strategic capabilities and value proposition; which keeps us well ahead of the curve when it comes to serving messages to consumers that resonate, at that right moment, and with minimum wastage”.
IPG Mediabrands APAC CEO Leigh Terry added: “Our deliberate investment in data at both a network and agency level means that our advertising technology unit in Cadreon is both advanced and highly effective, with a secured channel of growth.
“I’m confident that Pat will help shape the future of that offering with Cadreon Australia”.
Darcy will report to the CEO of IPG Mediabrands Australia, and his position is effective immediately.
His predecessor, Darren Stein, has since been announced as the new CEO for Omnicom’s marketing agency, Annalect.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]