Patrick Darcy has been announced as the new head of NSW advertising agency, Cadreon Australia.
Cadreon is the ad tech unit for IPG Mediabrands, which manages over $39 billion in marketing investments globally.
The move follows the departure of Darren Stein at the end of last year, and will place Darcy in charge of the national development of IPG’s programmatic offering, which provides data-driven marketing solutions on behalf of its partners – UM, Initiative and Reprise – as well its clients.
Prior to this, Darcy served as managing director at Cadreon Australia.
Outgoing IPG Mediabrands Australia CEO Danny Bass said of the appointment: “Pat’s agile leadership style means that he is perfectly positioned to drive Cadreon in the future”.
Head of Cadreon APAC Yean Cheong commented: “Cadreon Australia are constantly innovating.
“Over the last two years, we have partnered with Pat’s team to diversify Cadreon’s strategic capabilities and value proposition; which keeps us well ahead of the curve when it comes to serving messages to consumers that resonate, at that right moment, and with minimum wastage”.
IPG Mediabrands APAC CEO Leigh Terry added: “Our deliberate investment in data at both a network and agency level means that our advertising technology unit in Cadreon is both advanced and highly effective, with a secured channel of growth.
“I’m confident that Pat will help shape the future of that offering with Cadreon Australia”.
Darcy will report to the CEO of IPG Mediabrands Australia, and his position is effective immediately.
His predecessor, Darren Stein, has since been announced as the new CEO for Omnicom’s marketing agency, Annalect.
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]