UK-based customer engagement agency, Partners Andrews Aldridge, has hired Aaron Goldring, the former Digital Creative Director of DDB Group New Zealand, as the new Executive Creative Director.
Goldring joins the agency from OgilvyOne London, where he was creative director and head of experience design.
At Partners, Goldring will be responsible for shaping the next stage in the agency’s development, helping to create transformative creative work that genuinely enhances customers’ lives.
He will oversee a 27-strong creative department, working closely with current creative directors Richard Worrow and Ross Newton, as well as the agency’s founder and chairman Steve Aldridge. He will report to Partners’ chief executive Martin Nieri.
Nieri said, “This is a pivotal hire for Partners Andrews Aldridge. We searched high and low to make sure we found the perfect person for it.
“We were looking for someone unique, who could add an extra spark and take us to the next level. Aaron fits the bill entirely. His track record speaks for itself and he completely shares our values and ambitions.”
During his three years at OgilvyOne London, Goldring worked across global and local accounts including British Airways, EY, Unilever, Nestlé, IBM and Philips. As Joint Head of Experience Design, he also led the agency’s team of 17 UX and Design specialists.
Goldring began his career in his native New Zealand, starting out at Publicis and AIM Proximity before joining DDB in 2010 as creative director of Rapp Tribal. Under his tenure Rapp Tribal was named Australia and New Zealand’s Digital Agency of the Year by Campaign Asia-Pacific.
He has won numerous awards, including 16 Cannes Lions, a D&AD Yellow Pencil, One Show Pencil and a number of Webbys and Spikes Asia awards.
Goldring added, “I’m delighted to be joining Partners. The agency has always been based around truly transformative creative ideas and the work that’s currently being created is incredibly diverse. I’m looking forward to working with the team to build on this legacy.”
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