Parkinson’s NSW Launches ‘No Escape Room’ To Raise Awareness Via Wunderman Thompson

Parkinson’s NSW Launches ‘No Escape Room’ To Raise Awareness Via Wunderman Thompson

With five Australians under 40 diagnosed with Parkinson’s every day, Parkinson’s NSW has launched the first-ever ‘No Escape Room’ to simulate what life is like for people living with the disease.

The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia’s biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn’t know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson’s.

Wunderman Thompson national chief creative officer Simon Langley explained: “Living with the daily challenges that come with Parkinson’s is something many of us can’t imagine. For those people, it’s a reality they can’t escape – one we wanted Australians to experience first hand. It has been a great experience working with Parkinson’s NSW on this project.”

Taking three days to construct, including building multiple hidden cameras into the structure, the room was designed to help participants understand Parkinson’s symptoms through a series of puzzles inspired by everyday tasks such as tying a shoelace, pouring tea and using a computer mouse. Each one was rigged to simulate how Parkinson’s symptoms – such as loss of memory, physical tremors, stiffness, confusion, difficulty multi-tasking and blurred vision – impact a person’s ability to complete everyday movements and tasks.

Parkinson’s NSW CEO Jo-Anne Reeves said: “For people living with Parkinson’s, there is no escape from their symptoms. They often feel like they can’t escape the challenges associated with day-to-day activities and movements such as pouring a cup of tea or tying a shoelace. We understand this can be hard to relate to, which is why we have launched this campaign, to allow Australians to step directly into the shoes of a person living with Parkinson’s.”

Airbag managing partner Adrian Bosich added: “We’ve appreciated the opportunity to design and film this exercise in empathy – to find a way for the participants and broader film audience alike to understand some of the challenges those with Parkinson’s face every day.”

The campaign launched today with online video of the No Escape Room and the interactive digital experience at

The campaign aims to raise awareness of the daily challenges of those living with Parkinson’s, as well as fundraising to support Parkinson’s NSW with research and initiatives which improve the wellbeing of people living with Parkinson’s, as the search for a cure continues.


Parkinson’s NSW 

Jo-Anne Reeves CEO

Mirelle Brockett, Marketing and Digital Manager

Wunderman Thompson

Simon Langley, National Chief Creative Officer

Steve Hey, Creative Group Head

Simon Koay, Senior Art Director

Ana Lynch, Partner

Rebekah O’Grady, Engagement Manager

Gabe Hammond, Senior Producer

Chloe Marshall, Integrated Producer

Kel Gronow, Editor

Frank Martelli, Creative Director

Marvin Cheung, Senior UI Designer

Ryville Ochoa, Delivery Lead

Joseph Campbell, Senior Developer

Koji Yajima, UI Designer

Production Company- AIRBAG 

Will Horne, Director

Adrian Bosich, Managing Partner

Alex Tizzard, Exec Producer

Megan Ayers, Producer

Zach Peel McGregor, DP

Sam Lukins, Art Director

Steven Nicholson, Head of Creative Technology

Dan Macnish, Creative Technologist


Julia Lahav, Account Director

Chloe Peel, Account Manager

Georgia Neville, Account executive

Sound Studio

Song Zu

Wunderman Thompson is part of WPP AUNZ, Australasia’s leading creative transformation group.



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