Paramount Australia has appointed Helen Elliott to Queensland sales director ad sales.
Reporting to general manager ad sales, Nick Bower, Elliott will be responsible for leading the Queensland advertising sales team across Paramount Australia’s complete portfolio, including 10’s metro and regional broadcast, streaming and Paramount+.
Elliott previously led the 10 regional sales team as head of regional sales Brisbane after Network 10’s acquisition of Southern Cross Austereo’s (SCA) regional television licenses in Queensland, southern New South Wales and Victoria, along with WIN Network’s Northern New South Wales license.
Nick Bower, general manager ad sales at Paramount Australia, said: “Helen’s depth of experience, outstanding reputation, and strong connection to the Queensland market make her the ideal leader to help guide Paramount into its next chapter. I can think of no better person to continue Kat Droulers’ wonderful legacy.”
“As our marketplace continues to evolve, consistency and continuity will be critical in helping our business, our teams, and most importantly our clients navigate the changing media landscape. Helen’s kind-hearted values, combined with her unwavering ambition to win, create a powerful foundation for success now and into the future.”
Elliott said: “It’s an honour to step into this role. I have tremendous respect for Kat and the commitment she showed our team and our clients, and I’m determined to continue building on that energy.
“With my background in regional TV and experience leading client teams across all channels, I’m passionate about fostering deeper collaboration across the Total TV ecosystem. As Paramount continues to evolve, I’m excited to bring forward-thinking, solutions-driven opportunities to our clients and help drive meaningful growth for their brands.”
