Paramount And Twitter’s Global Deal Launches In Australia

Paramount And Twitter’s Global Deal Launches In Australia

Paramount Australia and New Zealand (ANZ) and Twitter today announced a local extension of their multi-year global agreement to deliver premium digital content around Paramount ANZ’s biggest live events, hit shows and iconic franchises from the company’s Australian portfolio of brands, including Network 10, Paramount+, MTV and Nickelodeon.

Tentpole programs and key sporting events will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitter’s Amplify program, which marries Paramount’s premium video with Twitter’s paid reach and targeting.

Paramount ANZ will also tap into a broad range of Twitter marketing features from live video and real-time highlights to Twitter Moments. 

Paramount ANZ’s partnership with Twitter allows customers to join the conversation and engage directly with Paramount ANZ’s young fans when they are discussing key cultural moments including live events, entertainment, news and sport.

Rod Prosser (main photo), chief sales officer, Paramount ANZ, said: “We are excited to be extending Paramount and Twitter’s global deal with our premium Australian content and fan base. The full scale of our Australian brands, including Network 10, Paramount+, MTV, and Nickelodeon, together with Twitter, magnifies the scope of our valued partnership.

“We are now able to give our Australian customers access to innovative digital content experiences and culture-defining moments across the best of Paramount ANZ’s live events, entertainment, news and sport. Our premium content draws unparalleled engagement and talkability, consistently trending on Twitter and demonstrating that fandom and engagement is amplified across platforms.”

Angus Keene, managing director of Twitter, Australia & New Zealand, shared: “We are thrilled to be partnering with Paramount Australia and New Zealand. For binge watchers, sport fans and reality TV enthusiasts, Twitter is the second screen for TV conversations. Just in the last year, we have seen an increase of 127 per cent in Tweet conversations around the A-League.

“People turn to Twitter to supplement their TV viewing experience, whether it’s getting pumped for the next soccer match or watching sneak peeks before the next episode airs. It all truly happens on Twitter.”

The partnership currently covers all global markets in which Twitter and Paramount operate.




Please login with linkedin to comment

Paramount Twitter

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]