Music streaming website Pandora has announced its new audio advertising solution Audio Everywhere, giving advertisers cross device reach for the first time in Australia and greater access to Pandora’s engaged audience.
The Audio Everywhere advertising solution – which serves up ads to listeners based on their preferences and/or their location – now encompasses connections across mobile, web, tablet, consumer electronics and in-car. In Pandora’s view, as music listener behaviour shifts more and more towards mobility to match users’ on-the-go lifestyles, the integration is an optimal way to help advertisers connect with their customers no matter where they are.
By leveraging the power of personalisation and audio, as well as Pandora’s proprietary targeting capabilities, brands can extend their marketing strategies to the road and in home in a compelling way, delivering brand messages to a captive audience.
“Our audio advertising solutions are driving exceptional results for advertisers. Our listeners are passionate and the most highly engaged in Australia and New Zealand, listening for an average 2.3 hours per day*. This creates a great environment for advertisers,” Pandora commercial director Chris Freel said.
“Due to demand from radio advertisers, we are increasing the opportunity for advertisers to engage with our audience, ensuring the listener experience remains best-in-class.
“Our goal is to continue to make enhancements to our products that keep our listeners coming back to Pandora for personalised music and connecting our advertisers with a receptive and engaged audience.”
The Pandora team is aware that no matter how much technology evolves, its work is far from over. This latest move is just one more step toward the mainstreaming of internet radio for both consumers and advertisers.
*Source: Nielsen, and IAB Digital Ratings (Monthly) Report. Pandora Internal Metrics.
Please login with linkedin to commentADMA Creative School
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]