P4 Group continues to expand their flourishing client portfolio, with Subway Australia signing the Brisbane-based marketing communications agency to manage the PR and digital communications for the Subway Surf Series.
Kicking off in January 2017 at Victoria’s Bells Beach, the Subway Surf Series is the result of a partnership with Surfing Australia and the World Surf League (WSL).
Since announcing their support of the event two years ago, the national grassroots surfing competition has grown from three events to a seven-event Pro Junior competition, providing the winning athletes with an opportunity to win a coveted world title at the WSL Junior Championships in 2018.
In their 21 years running, the team at P4 Group have established themselves as experts in leading the PR and communications for large-scale events, with major projects such as Brisbane Festival, the Virgin Australia Supercars Championship and The Sunday Mail Suncorp Bank Bridge to Brisbane Day under their belt.