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Reading: Over $80k Raised For At-Risk Youth At UnLtd’s Annual Big Kahuna Event
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B&T > Media > Over $80k Raised For At-Risk Youth At UnLtd’s Annual Big Kahuna Event
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Over $80k Raised For At-Risk Youth At UnLtd’s Annual Big Kahuna Event

Staff Writers
Published on: 15th February 2022 at 8:50 AM
Edited by Staff Writers
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Yahoo has taken home the winning title at UnLtd’s annual Big Kahuna surfing event, which raised over $80k for youth at risk.

Twenty-four teams from across the industry took to the water at Queenscliff Beach on Friday February 11 to battle it out in the third annual charity surfing competition.

Despite a torrential downpour midway through the day, spirits were high and competition was fierce.

Team Yahoo (main photo), featuring Mitchell Hodges, Paul Newman and Dede Stewart, took out the winning title, while The Guardian came in second place.

$80,000 was raised by attendees through sponsorship, raffle and live auction. Proceeds from the event will go towards UnLtd charity partner Be Centre, a specialist Play Therapy centre based in the Northern Beaches that helps children through trauma.

Nearly 100 surfers were treated to plenty of activations and goodies throughout the day. Rashies, water bottles and speakers supplied by The Trade Desk, a delicious lunch from OzHarvest supplied by Pubmatic, fresh coconuts from The Guardian, yoga classes by Tonic Media Network, and merch packs and snacks from Byron Bay Brewery (Lion Co).

UnLtd thanks presenting partner The Trade Desk, in addition to sponsors Pubmatic and The Guardian along with all other participating teams: ARN, Blobfish, Carat, GroupM, IAS, IPG, JCDecaux, Kaimera, Lion Co, Meta, Network Ten, Nine, Nova, OMD, oOh! Media, PHD, PubMatic, QMS, Val Morgan and Yahoo.

“It was great to be able to support the Big Kahuna for the third year running and see so many people taking part for such an incredible cause,” said The Trade Desk general manager, Australia and New Zealand, James Bayes.

“What better way to bring our industry together than spending a day at the beach and doing a sport that so many of us in the industry love. The result is just incredible and will make a massive difference in the lives of young people at risk.”

UnLtd CEO, Chris Freel, added, “I am always impressed seeing the industry come together to surf for good, from absolute beginners to experts. The bravery, camaraderie and collaboration at this event is a credit to all involved.

“Up next are the Big Clash cricket events in Sydney and Melbourne. This is our longest running event going into its eighth year and one that is sure to draw in the crowds.

“We welcome you to come down – looks like a great weather forecast- enjoy the entertainment and support your colleagues and UnLtd’s charities this Thursday at the Sydney Uni Camperdown Oval and on Friday February 25th at Melbourne’s Fawkner Park. ”

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TAGGED: The Guardian, UNLTD, yahoo
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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