Outbrain Makes Two Senior Hires to Drive Growth in Asia Pacific

Outbrain Makes Two Senior Hires to Drive Growth in Asia Pacific
SHARE
THIS



Outbrain, the world’s leading content discovery platform, has strengthened its leadership team in Asia Pacific (APAC) with the appointment of two industry veterans – Fionn Hyndman as commercial director, APAC and Daniel Kundeus as head of strategic brand partnerships, APAC.

The appointment of Hyndman and Kundeus to its senior management team and the creation of two new positions with an APAC-wide remit is reflective of sustained growth in the region and the content discovery space.

Fionn Hyndman

Fionn Hyndman

Daniel Kundeus

Daniel Kundeus

Since its launch in Asia Pacific during 2012, Outbrain has worked with leading brands Qantas, Singapore Tourism Board, Microsoft, Kmart, Intel and many others. Hyndman and Kundeus will work with established teams across Australia, New Zealand, Southeast Asia and India, to drive the growth of strategic partnerships and assist Outbrain’s premium brand partners to fully leverage its platform and drive ROI through content marketing. Their combined backgrounds in the Online Video and Television (TV) space will further support Outbrain’s efforts to help brands with video discovery.

In announcing the appointments, Ayal Steiner, Managing Director at Outbrain APAC, commented: “Outbrain intends to deepen its relationships with key brands and agencies in the region and help them to unlock opportunities in content discovery and execute APAC-wide content strategies.” He also added: “These are just two of several newly created roles with an APAC-wide remit, and we are delighted to welcome Fionn and Daniel to the Outbrain team as they help us to deliver more value to our brand customers.”

Hyndman brings to Outbrain over 20 years of experience in digital media, transformation and strategy, and in helping clients navigate and address the evolving opportunities across APAC. His most recent role was Partner at Asia Pacific Growth Management and investment arm. Prior to that, he spent many years in the digital advertising space, having launched and grown Asia’s largest digital performance business, dgmAsia. He currently sits on the board of Asia’s largest digital service provider APD (ASX:DIG). He will be based out of Outbrain’s Singapore office.

Stepping into the role in October, Hyndman says, “Outbrain is a pioneer and continues to be a leader in the Content Discovery space. I am delighted to join the organisation at this exciting time and look forward to growing the company’s regional footprint and really unlocking the power of its network and data as it continues to expand. With the digital world continuously evolving, the need to bring relevant content to audiences is critical and I believe that with its sophisticated technology and data insights, Outbrain is best positioned to achieve this.”

Kundeus, is an experienced digital and TV sales executive, and brings to Outbrain over 12 years of knowledge from across the media and advertising space, having previously worked at Network Ten, Seven Affiliate Sales and Nine Network Australia. His role will focus on leading the company’s efforts in bringing strategic content marketing to more brands across APAC. He will be based out of Outbrain’s Sydney office.

“Outbrain has built an impressive global network of premium brands and publishers and as content marketing continues to gain significant momentum, some of its recent and most impressive growth has come from this part of the world. I am therefore extremely excited to join the Outbrain team,” said Kundeus.

Please login with linkedin to comment

The Salvation Army

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.