Premium content discovery platform Outbrain, has announced partnerships with Bauer Media and Pacific Magazines to expand its network across the women and lifestyle categories.
As a result of the two new partnerships, Outbrain’s Discovery technology is now implemented across a number of premium women’s and lifestyle titles, including Cosmopolitan, Elle, Harper’s Bazaar, Marie Claire, Men’s Health, Women’s Health, Women’s Weekly, Woman’s Day, and Gourmet Traveller.
This comes in addition to Outbrain’s existing network of magazine titles from News Life Media, including Vogue, Taste, GQ Australia and Buro24/7.
Sigrid Kirk (pictured above), vice president of Outbrains’ Engage platform for the Asia-Pacific region, said: “Outbrain gives publishers the flexibility and control needed to surface quality content, create a premium user experience and maintain precious reader trust.
“As the digital media industry has become increasingly complicated, user-first principles remain clear and simple to our team at Outbrain.
“We’re pleased to partner with Bauer Media, Pacific Magazines, and News Life Media and to deliver technology that has the potential to not only advance their market position, but support them to deliver superior monetisation and engagement for their audiences.”
Christian Fricke, managing director of Bauer Xcel Media for Australia and New Zealand, said: “We looked at various options and chose to work with Outbrain because of their focus on audience experience and ability to deliver the best personalisation technology in the market.
“Moreover, the Outbrain platform comes with tools and capability to maximise both engagement and revenues, as well as providing valuable data and insights.”
Pacific Magazines commercial director Prue Cox said: “Outbrain’s ability to provide tools and technologies that focus on audience engagement and deliver powerful insights, and analytics has been a key driver in our decision to work with them.
“Investing in technology and innovation is central to our digital strategy and remains a key priority.
“We are confident that Outbrain will drive increased user engagement, power a deeper understanding of our properties and core digital users, while at the same time maximising opportunities for monetisation of our audience through a native experience.”
