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Reading: Osher Günsberg Gets Grilled In Latest Episode Of Youi’s Web Series Via Emotive
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B&T > Marketing > Osher Günsberg Gets Grilled In Latest Episode Of Youi’s Web Series Via Emotive
Marketing

Osher Günsberg Gets Grilled In Latest Episode Of Youi’s Web Series Via Emotive

Alison Mitchell 1
Published on: 17th July 2017 at 9:56 AM
Alison Mitchell 1
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Today sees the launch of the third episode of the ‘Who’s in the Car?’ web series for Youi Insurance, featuring The Bachelor and The BAchelorette host Osher Günsberg.

The series, produced by content agency Emotive, is hosted by stand-up comedian Katie Burch. In each episode we see her picking-up a celebrity guest and getting to know them better by asking ‘tough’ questions in her car.

‘Who’s in the Car?’ launched in May this year, with the first episode featuring NRL players Sam, Tom and George Burgess, and the second episode launching a month later featuring The Veronicas.

This time, it was Günsberg’s turn…

Fabrizia Roberto, head of marketing at Youi, said: “We are extremely pleased with the results so far, with the first two episodes in the series exceeding all targets set.

Across YouTube, Facebook and Instagram, the content has had 5.4 million views with over 5.1 million minutes consumed and a 95 per cent positive sentiment.

“Ad recall is very strong amongst those who have viewed the content on YouTube, and we’re now starting to see a brand favourability uplift as well, demonstrating the brand value of giving audiences content they choose to watch.”

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TAGGED: closure, Katie Burch, Regital, Who's in the Car?, Youi Insurance
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By Alison Mitchell 1
I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.

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