Orchard Picks Versa’s Michael Di Natale For Managing Partner Role

Digital creative agency Orchard has appointed Michael Di Natale to the newly created role of managing partner.

Di Natale joins Orchard following his tenure as the managing director at digital agency Versa. With 15 years’ experience in the industry, Di Natale has held positions at the likes of Accenture and Isobar, before moving up the ranks to become Dentsu’s executive director of experience, strategy and consulting.

Throughout his career, Di Natale has worked across sectors spanning travel, finance, government, education, professional services, utilities, sport, and entertainment with clients including ANZ Bank, Australia Post, JB HI-FI, MCC/MCG, NSW Government, Qantas, Sensis, and Vic Roads.

With an extensive background in business development, Di Natale will continue to build Orchard’s customer service offering and consumer division, leveraging the great momentum the agency has with existing clients Hyundai, Tourism Tasmania, and Westpac.

Orchard CEO, Wai Kwok said: “Building connected experiences is at the core of our work and Michael has a proven track record in delivering digital experiences to a plethora of clients. He has a passion for solving new challenges and building high-performing teams. With a diverse skill set, we are enthusiastic to see what he will bring to the table for Orchard in 2022. We know he will add not only great value to our business and our clients, but to our people as well.”

Di Natale added: “Orchard is perfectly poised to go from strength to strength. The mix of talented individuals, excellent culture, and clear strategy and direction, has me very excited about what the future has in store.

“Building meaningful, connected experiences is my passion and something that many talk about, but it’s rare you come across the team, capabilities, structure, and strategies in place to actually ‘walk the walk’ and bring it to life.”