Following a competitive pitch, consulting-led digital marketing agency Orange Line, has announced its appointment by hair loss treatment providers, Ashley & Martin, to lead a comprehensive SEO, outreach, and AI visibility program across both markets.
Orange Line’s remit spans the full scope of the agency’s digital strategy capabilities, including technical SEO, category page and content optimisation, local SEO, link building, journalistic outreach and large language model (LLM) optimisation, across ANZ.
David Klein, founder, Orange Line, said: “The data on Ashley & Martin is genuinely compelling, a brand that’s been operating since 1964, a domain that’s gaining market share, and a search landscape that’s shifting faster than most teams can keep up with.”
“The work is structural, not superficial, and we will build an integrated program that converts strong brand recognition into organic market share.”
Bianca Baum, head of marketing, Ashley & Martin, said: “Orange Line demonstrated a clear understanding of our brand and where the opportunities lie.”
“The SEO landscape has changed significantly, and we needed a partner who is adept and up to date in the ever-changing AI landscape. I am confident Orange Line will deliver exactly that.”
Orange Line brings deep experience working with high-growth brands, including Skyscanner, Udacity, Meshki & Fantastic Furniture with a track record of integrating traditional SEO with emerging AI-driven discoverability strategies.
