Consulting-led digital marketing agency, Orange Line, announced its appointment by online window furnishings company DIYblinds, following a competitive pitch.
The partnership will see Orange Line lead DIYblinds performance media strategy, with a focus on paid social, data and analytics, while working alongside DIYblinds in-house performance marketing team.
David Einstein co-founder Orange Line said: “DIYblinds is a standout Australian success story, and we’re thrilled to be partnering with a team that’s already achieving impressive results. Our role is to identify and unlock new efficiencies across their performance channels, while building a growth model that can adapt as the business continues to scale.”
Richard Dalke acting CEO DIYblinds said: “Orange Line demonstrated a clear understanding of our growth ambitions and the realities of scaling an ecommerce business. The agency’s flexible, collaborative approach complements our in-house strengths and gives us confidence they’re the right partner to support the next stage of our performance journey.”
