Optus Offers Customers Free Access To English Premier League

Optus Offers Customers Free Access To English Premier League

Optus has announced a new offer for new and existing customers to watch the English Premier League (EPL) for free when they sign up for selected plans.

Those who sign up to Optus plans and subscribe to the Premier League will get the matches for free. The offer is only available until July 31, otherwise it’s back to the full price of $15 a month.

Soccer fans were up in arms the other week when the Aussie telco revealed its pricing plan for the EPL that saw only Optus customers able to have full access to all the games.

The telco shelled out a whopping $63 million annually for the exclusive rights to the matches for three years, but without its own channel ended up doing a deal with SBS to show some games and offered customers the chance to pay $15 for an add-on package for subscription TV service Fetch TV to see all the games.

A horde of angry EPL fans were unleashed when they realised they would have to sign up to the telco to watch the games, with communications director for consumer advocacy group Choice, Matt Levey, saying Optus had “bungled” this one up.

“Telcos need to realise that the days of locking Australians out of the international market for content are over. It they over charge, consumers will seek out more competitive prices overseas,” Levey told the ABC in May.

However, at the time Ben White, who was recently promoted to head of product marketing, said he was confident consumers would make the switch to Optus to watch the games.

“We’re confident that when these fans see our range of great value EPL-ready plans, they’ll be convinced that now’s the right time to switch,” he said.

“And for those not quite ready to make that extra commitment, we also have a great postpaid BYO mobile plan that will provide access to the EPL.”

Still, this morning White issued a statement along with the new offer saying customers who aren’t with Optus can add a mini Fetch TV device to their plans for $5 a month.

“We understand that some customers either can’t or don’t want to change their broadband providers, but still want the Premier League,” he said.

“The mini device is a great alternative because it works on any fixed internet service in Australia and gives fans access to the Premier League live and on demand via the big screen.”

Want to learn more about sports marketing? Give this little link a click and find out more about our spectacular Ministry of Sports Marketing conference coming up on July 19. It’s one not to be missed.




Please login with linkedin to comment

Advertising Standards Bureau

Latest News

Watching TV conceptual image .
  • Media

Industry Endorses New Nielsen Solution To Total TV & Cross-Platform Measurement Delivery

Nielsen, a global leader in audience measurement today announced the launch of its Virtual Australia (VOZ) measurement solution, eTAM VOZ Visual Schedule Builder (VSB) – a fully flexible reporting platform for Australia’s new ‘Total TV’ reporting standard. VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as […]

Eagle Eye’s Jonathan Reeve On How Retail Marketers Can Use Technology To Transform The Holiday Season
  • Partner Content

Eagle Eye’s Jonathan Reeve On How Retail Marketers Can Use Technology To Transform The Holiday Season

When it comes to prepping for the most wonderful time of year, the sooner, the better. Early holiday marketing planning sets the stage for a smoother, more effective and more profitable holiday season, ensuring retailers are well-prepared to meet the demands and expectations of holiday shoppers. Lead Image: Jonathan Reeve Below are a few tips […]

Partner Content

by B&T Magazine

B&T Magazine
Gumtree Appoints G Squared To Drive Search
  • Advertising

Gumtree Appoints G Squared To Drive Search

Digital consultancy G Squared has been appointed by leading online marketplace Gumtree to drive search and deliver improved customer experiences across the platform. Lead Image: George Photios, director at G Squared. Gumtree appointed G Squared following a multi-agency competitive pitch, with the Sydney-based independent tasked with managing search engine optimisation through organic search, as well as […]

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Independent creative communications agency we scout has been awarded the consumer PR brief for Renault Australia’s launch of the Kangoo E-Tech and the Megane E-Tech, as well as winning work with Markot and SuperPark Australia following a series of competitive pitches. Lead Image: L-R – we scout co-founders Annabelle Jones & Lori Susko. “Partnering with […]

Digital marketing commerce online sale concept, Promotion of products or services through digital channels search engine, social media, email, website, Digital Marketing Strategies and Goals. SEO PPC
  • Advertising

dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6 per cent growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7 per cent vs. 2022). However, media […]

JOLT Partners With Polestar On New Campaign Debunking “Range Anxiety”
  • Campaigns

JOLT Partners With Polestar On New Campaign Debunking “Range Anxiety”

JOLT has partnered with Polestar to launch an integrated, customer insight-led campaign celebrating Polestar drivers’ ‘Electric Living’ on the road whilst debunking ‘range anxiety’ – the common barrier to electric vehicle (EV) ownership, through a dynamic, data-led approach. The campaign harnesses the aligned values and synergy between Polestar and JOLT, with both brands dedicated to advancing […]

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Acast Total Payout To Podcasters Surpasses $30M
  • Media

Acast Total Payout To Podcasters Surpasses $30M

Acast has delivered podcast creators returns of AUD $31 million in Australia and New Zealand since launching locally in 2017. Furthermore, Acast now boasts more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 that have further fuelled the region’s burgeoning creator economy. Acast is committed […]

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]