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Reading: oOh!media Wins Major Contract Across Its Roadside Billboard Network
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B&T > Advertising > oOh!media Wins Major Contract Across Its Roadside Billboard Network
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oOh!media Wins Major Contract Across Its Roadside Billboard Network

John Hanrahan
Published on: 24th August 2015 at 9:03 AM
John Hanrahan
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2 Min Read
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Australia’s largest Out Of Home (OOH) company, oOh!media, today announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network.

The premium 26 billboard faces are located on some of Sydney’s major traffic corridors including the City West Link and Victoria Road junction, Rozelle, Princes Highway, Gymea and Parramatta Road, Leichhardt.

oOh!’s group director – road, Noel Cook, said the win supported oOh!’s strategy of securing high quality assets and maintaining a balanced market leading portfolio across each of the environments in which it operates in.

“This is a strategic win, and cements our premium roadside billboard leadership position in Sydney,” Cook said.

Cook said the 26 – signs located in areas where outdoor advertising is scarce – would also complement oOh!’s Signature Collection.

“Our Signature Collectionis made up of a growing network of premium high-end digitised billboards installed at famous locations in all of the country’s major capital cities.” added Cook.

To date the Signature Collection includes premium digital billboards in Adelaide’s CBD at the corner of Rundle Mall and King William Street, Perth’s Mitchell Freeway, Brisbane’s iconic Story Bridge and three digital billboards on Sydney’s Southern Cross Drive at Mascot and Eastlakes.

 

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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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