oOh!media Wins Major Contract Across Its Roadside Billboard Network

oOh!media Wins Major Contract Across Its Roadside Billboard Network
SHARE
THIS



Australia’s largest Out Of Home (OOH) company, oOh!media, today announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network.

The premium 26 billboard faces are located on some of Sydney’s major traffic corridors including the City West Link and Victoria Road junction, Rozelle, Princes Highway, Gymea and Parramatta Road, Leichhardt.

oOh!’s group director – road, Noel Cook, said the win supported oOh!’s strategy of securing high quality assets and maintaining a balanced market leading portfolio across each of the environments in which it operates in.

“This is a strategic win, and cements our premium roadside billboard leadership position in Sydney,” Cook said.

Cook said the 26 – signs located in areas where outdoor advertising is scarce – would also complement oOh!’s Signature Collection.

“Our Signature Collectionis made up of a growing network of premium high-end digitised billboards installed at famous locations in all of the country’s major capital cities.” added Cook.

To date the Signature Collection includes premium digital billboards in Adelaide’s CBD at the corner of Rundle Mall and King William Street, Perth’s Mitchell Freeway, Brisbane’s iconic Story Bridge and three digital billboards on Sydney’s Southern Cross Drive at Mascot and Eastlakes.

 

Please login with linkedin to comment

outdoor

Latest News

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]

Façon Magazine Celebrates Powerful Women In Femme Issue
  • Media

Façon Magazine Celebrates Powerful Women In Femme Issue

Façon Magazine’s ‘The Femme Issue’ launches June 17, highlighting a collection of powerful women from the fashion industry and beyond. The 11th issue celebrates fierce women and passionate entrepreneurs who have made their mark in fashion, beauty, wine and finance industries. Cover star DJ Shiralee Coleman (pictured) shares her incredible journey from childhood to dominating the […]

triple j To launch Blak Out, New First Nations Show
  • Media

triple j To launch Blak Out, New First Nations Show

triple j’s new First Nations show Blak Out is taking over the airwaves every Sunday from 5-6pm! Hosted by Yuin and Thunghutti man and rapper Nooky, triple j’s Blak Out will feature the best and latest music from First Nations artists across all genres, plus interviews, premieres, and playlists. To celebrate, it’s a Blak Out on triple j today! From now until 3.30pm, you’ll hear music from Indigenous artists only. Then Blak Out […]

Tuesday TV Wrap: Celebrity Apprentice Winner Announcement Tops Entertainment Charts
  • Media

Tuesday TV Wrap: Celebrity Apprentice Winner Announcement Tops Entertainment Charts

Shaynna Blaze was crowned the winner of this season’s Celebrity Apprentice, netting 733,000 viewers, as per OzTAM’s metro data. She beat comedian Ross Noble, he of the excellent hair, for the top spot. In reward, she raised $100,000 for anti-domestic violence charity Voice of Change. The rest of the episode peaked at 614,000 viewers. Top overall […]

by B&T Magazine

B&T Magazine
Thinkerbell Unveils Trio Of Spots In First Work For Bupa
  • Campaigns

Thinkerbell Unveils Trio Of Spots In First Work For Bupa

In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers. The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now… Jim Ingram, national chief tinker at Thinkerbell added: “We’ve […]

Broadcaster Forced To Apologise After Reporter Threatens To Beat Up Heckler
  • Media

Broadcaster Forced To Apologise After Reporter Threatens To Beat Up Heckler

British broadcaster ITV has been forced to apologise after one of its journalists was filmed threatening to beat up a young man who’d allegedly heckled him while he was attempting to deliver a live cross. As reported on B&T on Monday, journalist Callum Watkinson was reporting live from the British city of Birmingham when young […]

by B&T Magazine

B&T Magazine
A Road Map To The Right Marketing Combination
  • Opinion

A Road Map To The Right Marketing Combination

In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Opinion

by B&T Magazine

B&T Magazine
10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever
  • Media

10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever

10 ViacomCBS and Football Australia today announced a landmark media rights agreement which will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+. The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys, and Westfield Junior Matildas) owned […]

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World
  • Partner Content

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World

With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]

Partner Content

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]