The Noosa Prostate Association (NPA) has teamed up with oOh!media to deliver a powerful new awareness campaign across Sunshine Coast shopping centres.
The ‘Get him tested today’ message encourages men to take a simple blood test for prostate cancer, with oOh! donating the ad space across key shopping centres.
When the message is this important, you don’t need fancy targeting or click-through rates, just a bloody good reminder. That’s the thinking behind the Noosa Prostate Association’s new awareness campaign, boldly taking over shopping centre screens across the Sunshine Coast.
The campaign is running across Noosa Civic, Caloundra Shopping Centre, Stockland Birtinya, and Sunshine Plaza. The campaign’s creative, by Anthony Napier-Munn and Michael Owen, delivers a powerful call to action ‘Get him tested today’.
Ian Miller, chair of the NPA, said: “The ads will save men’s lives. Early testing saves lives. It’s just a blood test. We’re incredibly grateful to oOh! for making this campaign possible.”
Ben Peel, QLD sales director, oOh! added: “It’s great to be able to support such a worthy cause on our retail assets, helping drive awareness in the community and encouraging men to take action.”
With 29,000 Australian men expected to be diagnosed this year and 4,000 lives lost, the campaign is a timely reminder that sometimes, the simplest media placement can make the biggest difference.
