Online Dating Gets Savaged In Witty New Spot For Diesel Jeans

Online Dating Gets Savaged In Witty New Spot For Diesel Jeans

Italian denim retailer Diesel is back with a brand new and typically clever campaign, this time having a dig at the travails and horrors of online dating.

The spot, by its creative agency Publicis Italy, is for the brand’s range of JoggJeans and follows a guy on a dating streak, who meets all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already), looks nothing like his profile picture.

The film is just a part of a global integrated campaign including print, OOH, e-commerce, a series of local activations and hyper targeted social media content. Check it out below:


Client: Diesel

Agency: Publicis Italia

Global Chief Creative Director Publicis WW e Ceo Publicis Italia: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Art Director: Hugo Wahledow

Copywriter: Claudia Illan

Strategic Planner: Noa Dekel

Client Service Director: Barbara Pusca

Account Team: Maria Elena Gaglianese, Filippo D’Andrea, Giuseppe Esposito

Social Media Manager: Filippo Festuccia

Agency Producer: Alice Crovato

Art Buyer: Caterina Collesano


Production Company: The Family

Director: Marco Prestini

DOP: Mauro Chiarello

Editor: Fabrizio Squeo, Samuele Schiavo

Post production and Grade: Band

Colourist: Adriano Mestroni

Music Design, Editing and Sound Design: Top Digital

Music “Funk Rock Music”

Key Visuals:

Photographer: Andrea Olivo

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