Italian denim retailer Diesel is back with a brand new and typically clever campaign, this time having a dig at the travails and horrors of online dating.
The spot, by its creative agency Publicis Italy, is for the brand’s range of JoggJeans and follows a guy on a dating streak, who meets all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already), looks nothing like his profile picture.
The film is just a part of a global integrated campaign including print, OOH, e-commerce, a series of local activations and hyper targeted social media content. Check it out below:
CREDITS:
Client: Diesel
Agency: Publicis Italia
Global Chief Creative Director Publicis WW e Ceo Publicis Italia: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Director: Hugo Wahledow
Copywriter: Claudia Illan
Strategic Planner: Noa Dekel
Client Service Director: Barbara Pusca
Account Team: Maria Elena Gaglianese, Filippo D’Andrea, Giuseppe Esposito
Social Media Manager: Filippo Festuccia
Agency Producer: Alice Crovato
Art Buyer: Caterina Collesano
Production Company: The Family
Director: Marco Prestini
DOP: Mauro Chiarello
Editor: Fabrizio Squeo, Samuele Schiavo
Post production and Grade: Band
Colourist: Adriano Mestroni
Music Design, Editing and Sound Design: Top Digital
Music “Funk Rock Music”
Key Visuals:
Photographer: Andrea Olivo
