The Australian Association of National Advertisers (AANA) announced today that Peter Horgan, CEO, Omnicom Media Group (OMG) Australia and New Zealand, and Chair of the Media Federation of Australia (MFA), has joined its Board as an Industry Member Director.
The AANA’s Chair, Martin Brown, welcomed Peter’s appointment and said he would bring a valuable perspective to the Association as it continued to evolve the self-regulatory system.
“I am delighted that Peter will be joining the AANA Board. He brings with him close on 20 years’ experience in senior executive positions in the media services industry.
“As Chair of the Media Federation, Peter has also been highly supportive of closer ties across industry bodies and transparent practice in how clients deploy significant marketing investment,” Brown said.
OMG is the media services division of Omnicom Group Inc, the leading global advertising, marketing and corporate communication company.
Horgan was appointed CEO of OMG in 2016, managing over 900 people across all Omnicom’s media services brands. He was appointed Chair of the MFA in March 2014.
He said: “I’ve been very impressed with the collaborative approach the AANA has shown on a range of important industry issues, including partnering with the MFA and IAB to arrive at a common set of best-practice operating standards to improve transparency in the digital advertising supply chain to reduce fraud and improve brand safety.
“As custodians of self-regulation, the AANA has delivered a system that enjoys the confidence of the Australian community and one that is highly cost-effective for industry. I look forward very much to working with Martin and the team to help promote the role of effective and sustainable marketing practices.”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]