B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: OMD Scores Agency Network Of The Year In The Gunn Report For Media 2015
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > OMD Scores Agency Network Of The Year In The Gunn Report For Media 2015
FeaturedMedia

OMD Scores Agency Network Of The Year In The Gunn Report For Media 2015

Emma Mackenzie
Published on: 12th February 2016 at 10:00 AM
Emma Mackenzie
Share
2 Min Read
SHARE

Media agency OMD has been named the most awarded media agency for 2015, according to the latest Gunn Report for Media 2015. Coca-Cola was the most awarded advertiser for last year, with OMD’s ‘Penny the Pirate’ campaign for OPSM making the list of outstanding campaigns.

The top five media agencies according to The Gunn Report are:

  1. OMD
  2. Starcom MediaVest
  3. Mindshare
  4. PHD
  5. Mediacom

The States were the top awarded country for media this year just gone, but Australia has done pretty well too and managed to snag fourth place on the list.

  1. USA
  2. United Kingdom
  3. India
  4. Australia
  5. Hong Kong

And all the big global brands were within the list of most awarded advertisers for 2015.

  1. Coca-Cola
  2. Samsung
  3. McDonald’s
  4. Vodafone
  5. Ikea
  6. Heineken

OPSM’s Penny the Pirate campaign – of which Saatchi & Saatchi did the creative and OMD was the media agency behind it – was the only Aussie campaign among eight others that made it into the Gunn Report’s outstanding campaigns for 2015.

Others included the #LikeAGirl from Starcom MediaVest in Chicago, Oreo’s ‘Oreo Eclipse’ from PDH in London and Johnnie Walker’s ‘Keep the flame alive’ from Starcom MediaVest in Beirut.

The report proves media innovation and creativity are critical to a brand’s success, said Isabelle Musnik, editor of The Gunn Report for Media and a journalist. “Creativity and media are not mutually exclusive or even in competition – they interact with each other,” she said. “While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them.

“Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand’s objectives by standing out in a crowded field of competitors. They have to blend technology, media and content to create a live brand experience that is easily accessible.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Kontented, reebok
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?