Media agency OMD has been named the most awarded media agency for 2015, according to the latest Gunn Report for Media 2015. Coca-Cola was the most awarded advertiser for last year, with OMD’s ‘Penny the Pirate’ campaign for OPSM making the list of outstanding campaigns.

The top five media agencies according to The Gunn Report are:

1. OMD
2. Starcom MediaVest
3. Mindshare
4. PHD
5. Mediacom

The States were the top awarded country for media this year just gone, but Australia has done pretty well too and managed to snag fourth place on the list.

1. USA
2. United Kingdom
3. India
4. Australia
5. Hong Kong

And all the big global brands were within the list of most awarded advertisers for 2015.

1. Coca-Cola
2. Samsung
3. McDonald’s
4. Vodafone
5. Ikea
6. Heineken

OPSM’s Penny the Pirate campaign – of which Saatchi & Saatchi did the creative and OMD was the media agency behind it – was the only Aussie campaign among eight others that made it into the Gunn Report’s outstanding campaigns for 2015.

Others included the #LikeAGirl from Starcom MediaVest in Chicago, Oreo’s ‘Oreo Eclipse’ from PDH in London and Johnnie Walker’s ‘Keep the flame alive’ from Starcom MediaVest in Beirut.

The report proves media innovation and creativity are critical to a brand’s success, said Isabelle Musnik, editor of The Gunn Report for Media and a journalist. “Creativity and media are not mutually exclusive or even in competition – they interact with each other,” she said. “While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them.

“Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand’s objectives by standing out in a crowded field of competitors. They have to blend technology, media and content to create a live brand experience that is easily accessible.”