The Outdoor Media Association (OMA) has appointed industry veteran Charles Parry-Okeden as the chairman of the OMA and MOVE (Measurement of Outdoor Visibility and Exposure) for a two-year term.

Parry-Okeden is the co-founder and global chief executive of Executive Channel Holdings Pty Ltd (ECH), which owns Executive Channel Europe, Executive Channel Deutschland and Australian Media Channel (Media i).

From 2013 to 2016, Parry-Okeden had also served as a member of the OMA board of directors.

OMA CEO Charmaine Moldrich said of the appointment: “The change and growth in the Outdoor industry over the last few years has been unprecedented and the industry body now requires a new structure of leadership.

“Charles was previously a director of the OMA board, as CEO of Executive Channel Network Australia (ECN) before it was sold to oOh!media in 2016.

“We welcome him back, to help guide us through the next stage of our growth”.

Parry-Okeden said: “I’m excited to again be working with the OMA and MOVE.

“In particular, I’m focused on how we can continue to collaboratively embrace technology, as a sector, to further thrive in the evolving media landscape.

“I look forward to working with the team to achieve some very ambitious goals and setting the bar high for the industry overall”.

In his role as global CEO, Parry-Okeden has overseen successful capital raisings, the sale of ECN Australia, and the continued expansion of ECH across Europe.

In 2008, Charles established a successful B2B business model with the launch of Australian Media Channel Pty Ltd (Media i) whose contribution to the media industry was a significant factor in his induction into the Media Federation Hall of Fame in 2017.

Moldrich concluded: “This year we celebrate our 80th year as an association, and that is just one of the ways that 2019 will be pivotal for our industry.

“Our Board and our membership have put into play a series of new programs that will place OOH top of mind.

“Watch this space”.