Oh Dear! Trust In Australia’s “Institutions” (Particularly Media) Plummets!

Oh Dear! Trust In Australia’s “Institutions” (Particularly Media) Plummets!
SHARE
THIS



It probably comes as no surprise, but a new study has found Aussies increasingly distrust our key institutions including government, business, media and not-for-profit organisations.

The study, by PR firm Edelman, and titled the 2018 Trust Barometer, found all four institutions are now distrusted, and Australia’s overall Trust Index score is now just four percentage points higher than last-placed Russia.

Australians’ trust in their media is now the second-lowest in the world, behind only Turkey, at 31 per cent, however traditional media and journalists saw double-digit increases in trust, as Australians concerned about fake news return to more credible sources of information.

Media, despite recording another overall decline and sitting at just 31 per cent, saw a divergence in trust over the past year, with trust in traditional media rebounding from 46 per cent to 61 per cent, and credibility of journalists rising from 17 per cent to 28 per cent. Conversely, trust in social media fell to just 23 per cent, and trust in search engines dropped by 11 percentage points to 47 per cent.

In addition to having among the least trusted institutions in the world, a majority (56 per cent) of Australians describe the government as “broken”, with 65 per cent instead now looking to CEOs to take the lead on driving change.

The Trust Barometer, a global survey of people across 28 countries, revealed Australia’s overall Trust Index score is now in the bottom third globally, while together with Singapore, Australia is one of just two nations to register consecutive declines across all four key institutions. Trust in government declined from 37 to 35 per cent, business from 48 to 45 per cent, media from 32 to 31 per cent, and NGOs from 52 to 48 per cent.

Steve Spurr, CEO of Edelman Australia, said: “The decreasing Trust in government is a result of another unsettled year for Australian politics. Government uncertainty over energy supply, citizenship and the royal banking commission, in addition to continued infighting across the political spectrum has resulted in a nation that unfortunately, largely does not trust its government.

“It is deeply troubling that a majority of Australians believe their government is broken, however there is also an opportunity for businesses to stand up for the public on issues they believe are not being addressed.

“Corporate Australia’s strong and unified support for the marriage equality campaign demonstrated the institution’s ability to be a driver of societal change, and may have raised public expectations for future advocacy.”

When it came to media, Spurr noted: “The Trust Barometer found 65 per cent of Australians are no longer sure of what is true, and in an ultra-low trust environment where people are unsure of what to believe, traditional media organisations and journalists are enjoying a resurgence in credibility.”

 

Please login with linkedin to comment

2018 Trust Barometer Edelman

Latest News

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon
  • Media

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon

MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]

by B&T Magazine

B&T Magazine
Shopper Promotes Within Its NSW Sales Team
  • Media

Shopper Promotes Within Its NSW Sales Team

Shopper has promoted Samantha Barron to Group Sales Manager and Jessica White to Business Manager in Sydney to strengthen agency partnerships and continue providing best-in-market sales support to Shopper’s NSW agency clients.

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]

The MFA Launches A Diversity, Equity And Inclusion Advisory Council
  • Advertising
  • Media

The MFA Launches A Diversity, Equity And Inclusion Advisory Council

The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.