Ogilvy Social.Lab Amsterdam has teamed with European soccer magazine Panenka to unveil a tribute to Argentinian soccer great Diego Maradona who died last month at the age of 60.
The ad stars a young boy in Buenos Aires releasing a football from a humble suburban soccer pitch tied with balloons with the caption, “Diego, we send you a ball so you can play wherever you are.”
It finishes with Maradona’s own words: “I tried to be happy playing soccer to make all of you happy.”
Commenting on the work, Ogilvy executive creative director Tolga Büyükdoganay said: “Diego gave us everything in the world that could be done with a soccer ball. The least we could do is give him one back to make him happy.”
Watch the sweet spot below:
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]