Ogilvy Australia & DDB Sydney Sweep Up At Ad Star Awards

Ogilvy Australia & DDB Sydney Sweep Up At Ad Star Awards
SHARE
THIS



AD STARS has announced this year’s Grand Prix, Gold, Silver and Bronze winners, which were chosen from 20,028 entries from 60 countries.

11 Grand Prix trophies were awarded to 9 creative companies, with Ogilvy Australia taking out a Grand Prix in the mobile and social & influencer categories for its ‘KFC Secret Menu’ for Yum! work.

On the KFC Secret Menu mobile campaign, Sascha Kuntze, Chief Creative Officer, BBH Singapore said: “This campaign is such a fresh way to take something so mundane as a delivery app, and play with internet culture to invite people to find something. I know how hard it is for any restaurant, especially a QSR (quick service restaurant), to change their product. This stood out because it was driving business, it was cheeky, gives people a reason to talk about you and lasts longer than one day or one week of PR.”

Alt.vfx also won a Grand Prix in the film category for its Dinosaur Vs Unicorn work for AA Insurance. 

Check out the other Grand Prix winners below:

–       72andSunny Los AngelesUSA: ‘Swipe Night’ for Tinder (Brand Experience & Activation Grand Prix) and ‘Next 100’ for NFL (Film Grand Prix)

–       Ogilvy Australia: ‘KFC Secret Menu’ for Yum! (Mobile Grand Prix and Social & Influencer Grand Prix)

–       Dentsu Inc., Japan: ‘Pocky THE GIFT’ for Ezaki Glico Co., Ltd. (Design Grand Prix)

–       Clemenger BBDO Wellington, New Zealand: ‘Belted Survivors’ for NZ Transport Agency (Diverse Insights Grand Prix)

–       Alt.vfx, Australia: ‘Dinosaur Vs Unicorn’ for AA Insurance (Film Grand Prix)

–       Walt Disney Company, United States: ‘Pixar Street View’ for Walt Disney World (Outdoor Grand Prix)

–       Flock Creative Network, Indonesia: ‘Mad Cousin’ for McDonald’s / PT. Rekso Nasional Food (Print Grand Prix)

–       Jung von matt, Germany: ‘For Seasons composed by climate data’ for NDR Elbphilhamornie Orchestra Hamburg, Germany (Radio & Audio Grand Prix)

–       WPP Marketing Communications, Thailand: ‘Thai Stay Home Miles Exchange’ for Thai Airways International (Pivot Grand Prix)

Other Aussie Ad Star winners included:

OTTO Australia: ‘Dolly’s Dream – Are your words doing damage?’ for Dolly’s Dream (Gold – Film; Bronze – PSA)

DDB Sydney, Australia: ‘Up, Up and Toupee’ for Virgin Australia (Gold – Film & Video Stars)

DDB Sydney, Australia: ‘The Burnt Christmas Tree’ for Red Cross Australia (4 Golds (1 Media, 1 Brand Experience & Activation plus 2 PR Golds)

 

Please login with linkedin to comment

AD STARS DDB Sydney Ogilvy Australia

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]