Ogilvy Australia & DDB Sydney Sweep Up At Ad Star Awards

Ogilvy Australia & DDB Sydney Sweep Up At Ad Star Awards

AD STARS has announced this year’s Grand Prix, Gold, Silver and Bronze winners, which were chosen from 20,028 entries from 60 countries.

11 Grand Prix trophies were awarded to 9 creative companies, with Ogilvy Australia taking out a Grand Prix in the mobile and social & influencer categories for its ‘KFC Secret Menu’ for Yum! work.

On the KFC Secret Menu mobile campaign, Sascha Kuntze, Chief Creative Officer, BBH Singapore said: “This campaign is such a fresh way to take something so mundane as a delivery app, and play with internet culture to invite people to find something. I know how hard it is for any restaurant, especially a QSR (quick service restaurant), to change their product. This stood out because it was driving business, it was cheeky, gives people a reason to talk about you and lasts longer than one day or one week of PR.”

Alt.vfx also won a Grand Prix in the film category for its Dinosaur Vs Unicorn work for AA Insurance. 

Check out the other Grand Prix winners below:

–       72andSunny Los AngelesUSA: ‘Swipe Night’ for Tinder (Brand Experience & Activation Grand Prix) and ‘Next 100’ for NFL (Film Grand Prix)

–       Ogilvy Australia: ‘KFC Secret Menu’ for Yum! (Mobile Grand Prix and Social & Influencer Grand Prix)

–       Dentsu Inc., Japan: ‘Pocky THE GIFT’ for Ezaki Glico Co., Ltd. (Design Grand Prix)

–       Clemenger BBDO Wellington, New Zealand: ‘Belted Survivors’ for NZ Transport Agency (Diverse Insights Grand Prix)

–       Alt.vfx, Australia: ‘Dinosaur Vs Unicorn’ for AA Insurance (Film Grand Prix)

–       Walt Disney Company, United States: ‘Pixar Street View’ for Walt Disney World (Outdoor Grand Prix)

–       Flock Creative Network, Indonesia: ‘Mad Cousin’ for McDonald’s / PT. Rekso Nasional Food (Print Grand Prix)

–       Jung von matt, Germany: ‘For Seasons composed by climate data’ for NDR Elbphilhamornie Orchestra Hamburg, Germany (Radio & Audio Grand Prix)

–       WPP Marketing Communications, Thailand: ‘Thai Stay Home Miles Exchange’ for Thai Airways International (Pivot Grand Prix)

Other Aussie Ad Star winners included:

OTTO Australia: ‘Dolly’s Dream – Are your words doing damage?’ for Dolly’s Dream (Gold – Film; Bronze – PSA)

DDB Sydney, Australia: ‘Up, Up and Toupee’ for Virgin Australia (Gold – Film & Video Stars)

DDB Sydney, Australia: ‘The Burnt Christmas Tree’ for Red Cross Australia (4 Golds (1 Media, 1 Brand Experience & Activation plus 2 PR Golds)

 




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