Officeworks Gets Excited For All Things EOFY

Officeworks Gets Excited For All Things EOFY

Officeworks has launched its EOFY campaign for 2018 this week, which features its customer proposition at the heart of the activity ‘EOFYthing at Officeworks could be tax deductible’.

It plays to the fact every pen, piece of furniture or tech product that’s purchased could be tax deductible.

Officeworks national marketing manager Karl Winther said, “Our research shows that only 40 per cent of Australian business owners are taking advantage of opportunities that maximise their tax benefits, so our activity is centred around helping them better understand and capitalise on EOFY.

“EOFY can be a complicated period for customers, but we’ve made it less so with ‘EOFYthing could be tax deductible’, which provides them a little encouragement to invest in their business before June 30,” he said.

Officeworks is continuing the collaboration with leading tax accountants H&R Block in 2018 to further support businesses navigate the time of year.

Knowing a quarter of businesses are unsure what products they can claim as a tax deduction, Officeworks has worked with H&R Block to develop an online ‘Tax Deduction Estimator’, even more relevant with the Government extending the $20,000 instant tax write-off for small businesses in its recent budget announcement.

True to its every channel approach, Officeworks is also hosting tax advice events in 26 of its stores across the country throughout May and June, with local H&R Block representatives providing tax information and tips to local business communities.

These events will be supported by local radio, PR, social media and CRM activity.

Screens activity will roll out across free to air and catch-up television, and is supported by integrated marketing activity including print, radio, digital, catalogue and outdoor advertising, as well as CRM, PR and social media activity.

View the ‘H&R Block Tax Deduction Estimator’ here.


  • Creative: AJF Partnership, a GrowthOps Business
  • Media: Initiative
  • PR: Haystac
  • Digital, Content, Performance Marketing and Social: Columbus
  • CRM: AKQA and Track
  • UX: Tribal
  • Production Company: First Floor Films
  • Director: Matt Weston
  • Producer: Erica Frick
  • Production Manager: Sam Kelly
  • DOP: Brad Francis
  • Editor: Tim Egan


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