Officeworks Unveils Its Back To School Campaign

Officeworks Unveils Its Back To School Campaign
SHARE
THIS



The Back to School season is upon us and Officeworks is getting in the spirit by launching ‘Everything for Growing Minds’, a proposition that was first launched in 2015 with great success.

As part of the activity kicking off today, 30 second TVCs highlight the school journey showing a schoolgirl starting her first day of prep, through to her final year 12 exam, reinforcing the important role that Officeworks – and its wide range of back to school essentials – play along the way.

The marketing extends to print, radio, outdoor, catalogue, cinema and digital display, with the intention of driving customers to the retailer’s 163 stores nationally and also online to its back to school destination, where a range of helpful articles and videos help parents and kids get ready for the new school year.

Officeworks national marketing manager Karl Winther said, “Heading back to school is often an exciting and busy time for kids and parents. Officeworks wants to shine a light on the crucial role school supplies play in children’s education journey and help them prepare for the school year ahead by offering the lowest prices, widest range and great service.

“Our marketing activity seeks to inspire parents to see the Back to School shop as an important part of helping their child’s development, hero-ing the role school supplies play in bringing out the best in their child.”

SEM, CRM, social media and in-store experience round out the marketing activity, as well as PR, which sees a number of initiatives roll out including consumer research, local media relations, product placement and spokesperson and blogger engagement.

This year Officeworks’ has evolved its handy Tech Selector tool, which helps parents navigate their child’s school tech requirements and select the best device based on school requirements and budget.

The retailer will once again be supporting Australian charity The Smith Family by fundraising for its Back to School Appeal for the fourth year, aiming to collect over $100,000 among its 163 stores nationally and online. The fundraiser remains an integral part of Officeworks’ annual Back to School campaign.

 

Please login with linkedin to comment

officeworks

Latest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]