Oatly Delivers First New Zealand Campaign With Brilliantly Wacky Billboards

Oatly Delivers First New Zealand Campaign With Brilliantly Wacky Billboards
B&T Magazine
Edited by B&T Magazine



Oat drink company Oatly has commissioned not one, but two billboards to say everything about their arrival in New Zealand: possibly the wordiest, stupidest billboards ever.

The billboards, located on 76 Albert Street (on the corner of Kingston Street) and 25 College Hill in Auckland CBD reveal several hidden messages about Oatly’s launch in New Zealand – from a link to their sustainability reportwhich outlines their mission to drive a systemic shift toward a sustainable, resilient food system that empowers people to choose solutions that improve their lives, to a giveaway of fifty free oat flat whites a day for anyone who notices the billboards.

Speaking about the campaign, Kevin Lynch, creative cirector at Oatly’s award-winning internal agency, Oatly Department of Mind Control (ODMC), said, “we realise billboards are supposed to be short and to the point. We also realise following rules is not one of our core competencies.”




Please login with linkedin to comment

Oatly OOH

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]