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Reading: Oasis Still Flogging Back Catalogue In Schmaltzy Outing For Bank Ad
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B&T > Campaigns > Oasis Still Flogging Back Catalogue In Schmaltzy Outing For Bank Ad
Campaigns

Oasis Still Flogging Back Catalogue In Schmaltzy Outing For Bank Ad

Staff Writers
Published on: 24th June 2021 at 11:17 AM
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It appears Oasis’ guitarist and chief songwriter Noel Gallagher’s threats to flog the band’s entire back catalogue so it could be used in adverts continues to ring true after UK bank Halifax snapped up its 1997 hit Stand By Me for a new feelgood campaign.

As reported on B&T last week, Gallagher is threatening to sell the copyright to Oasis’ seven albums of tunes to the highest bidder so they can be “used in McDonald’s adverts” and he could retire to live on a super yacht with the estimated £200 million ($A367 million) of funds.

Gallagher, 54, telling the Funny How? podcast that selling the rights would land him “an ­extraordinary amount of money” and the songs could then “pop up in McDonald’s adverts for the rest of time”.

He added: “What do you do? Leave it to your kids? They don’t value music.

“Or do you take the £200 million and buy the super yacht and the Learjet and go: ‘Fucking have it, come on.’

“I think the latter. I’m getting a super yacht, I’m gonna call it Mega Mega White Thing [a reference to Underworld’s monster 1996 hit]. I’m gonna spend a year at sea,” he explained.

Meanwhile, Halifax’s latest feelgood campaign has dropped accompanied by Oasis’ massive hit from the 1997 album “Be Here Now”.

It’s another iteration of the brand’s wholesome, community-minded branding and, strangely, comes without a hint of COVID and lockdowns whatsoever.

Enjoy the rockin’ fun below:

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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