B&T Emerging Agency of the Year nominee ntegrity have appointed Tony Lee in the role of strategy director.

A digital stalwart with over 17 years’ experience in strategic marketing, Lee’s most recent role was leading the digital, branding, content, and social media teams for Melbourne-based creative agency, Mustard.

In his seven years at Mustard, Lee helped grow the business from a small agency to a creative powerhouse, winning contracts with some of Australia’s biggest brands.

Lee will be stepping into the newly created role of strategy director to expand the independent agency after a period of rapid growth.

“In only a short period of time, team ntegrity have demonstrated how powerful digital strategy can invigorate brands and mobilise consumer advocacy. ntegrity has deservedly accrued a reputation for quality, focus, service, and results. It is an honour to be joining this thriving, emerging thought-leader during this industry-wide digital awakening.”

ntegrity’s founder and 2014’s B&T Women in Media award winner Richenda Vermeulen said she was thrilled to find a digital expert with an entrepreneurial spirit. “We searched far and wide to find the right fit, and found everything we wanted and more in Tony,” she said.

“The creative depth and leadership he brings will propel us as we pursue a bold and daring transformation of Australian brands.”

ntegrity agency helps brands become digital leaders with Digital Audit, Strategy, and Management services.