GroupM and Twitch have announced an industry-leading partnership. For the first time in APAC, Twitch is partnering with an agency network, where the collaboration will enable brands and advertisers across the Asia Pacific region to access unique insights into the popular video live streaming service’s diverse audiences. Twitch’s global community sees millions of people coming […]

Pinterest has announced it will host its second annual global Creators Festival on Wednesday, October 20th, 2021. With content and topics inspired by creators, the global virtual event will feature internationally recognised talent, top emerging creators, Pinterest executives and special guests who will announce the company’s latest creator products, features and experiences. The event will be […]

Posted 9 minutes Ago

Recommended

by B&T Magazine

It appears cartoonist Michael Leunig now entering his second decade of being woefully unfunny.

Posted 17 minutes Ago

Recommended

by B&T Magazine

Nothing screams ad creative, inner-west single male or "I can't afford an Audi" quite like owning a souped-up VW Golf.

A British coffee chain has been forced to apologise and pull a social media campaign after its tagline was revealed as a slang term for female masturbation. In another one of those examples of “how the hell did this get approved in the first place?”, coffee chain Costa Coffee has pulled the campaign after it […]

Posted 46 minutes Ago

Recommended

by B&T Magazine

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

In a first of its kind for Australia, Amazon Advertising and Omnicom Media Group (OMG) has partnered on a comprehensive program. The pogram covers retail strategy, operations, catalogue management, advertising, brand building, retail marketing & the suite of tools, analytics and insights available through the Amazon Advertising platform. The eCommerce Accelerator Program known as OMEGA […]

The Australasian Writers and Art Directors Association (AWARD) has announced that This Way Up, Australia’s Advertising Festival of Creativity, will be rescheduled to August 2022. Yet signature events celebrating the industry’s brightest talent and creative work will still go ahead this November. The announcement of the special award winners for this year’s AWARD Awards will […]

Last night’s episode of The Block fell from Sunday night’s viewership, but still easily secured a win in entertainment, and for Nine overall. The episode had a metro audience of 876,000 according to OzTAM, with a spanner thrown in the works of one team’s sunken lounge plans (truly devastating for any 1970’s conversation pit fans). Contestants […]

Posted 1 hour Ago

Recommended

by B&T Magazine

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Amobee has announced a new partnership with Samsung Ads in Australia. Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of […]

If you’re in Toronto and you want to listen to classic rock (also referred to as “music your dad listens to”), then you need to tune the dial to local radio station Q107. And to spruik its merits as the city’s number one rock station, the network has just released a social media campaign called, […]

Posted 1 hour Ago

Recommended

by B&T Magazine

Do you regularly throw-up all over yourself? Disguise the fact by owning one of Dr Karl Kruszelnicki's colourful shirts.

Instagram has announced it is pausing the development of ‘Instagram Kids’. In a blog post published overnight, Instagram boss Adam Mosseri revealed the social media app would instead be focusing on working with parents and policymakers to demonstrate the value of Instagram Kids. Earlier this year, it was revealed Facebook (which owns Instagram) was working […]

Posted 1 hour Ago

Recommended

by B&T Magazine

Having recently found ourselves agreeing with Waleed Aly, B&T finds ourselves strangely agreeing with Kyle Sandilands.

Posted 2 hours Ago

Recommended

by B&T Magazine

Carat unveils plans to vax developing nations. Which, you'd agree, goes above and beyond the call of a media agency.

Billie Eilish & Nike team for new vegan Air Jordans range that sadly doesn't come with tag "get less meat on your feet".

As if the tote bag, sun visor & leather embossed notepad weren't enough, IMAA members can now enjoy these benefits too.

Coomera Anglican College has risen to become a leader among Gold Coast schools, however, its brand identity was at odds with its history, leadership and bold plans for the future.

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]

Posted 3 hours Ago

Opinion

by B&T Magazine

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

Judging by B&T staff, the only known side effect of the vaccine is boring everyone with the news you've been vaccinated.

Queensland Health releases pro-vax campaign. Confirms that interstate tourists can still f@ck off.

Hill+Knowlton makes four new appointments, and a possible fifth had you included their new ink cartridge supplier.

Looks like a fast food chicken war is set to erupt. As all sides concede the breakfast menu isn't worth fighting over.

Thought 2021 couldn't get any worse? Well, brace yourself on the news Ed Sheeran's got a new album coming out.

Know how The Simpsons have an uncanny knack of predicting popular culture? It would appear they've done it again.

Posted 1 day Ago

Recommended

by B&T Magazine