NOVA Entertainment has renewed its partnership with Podshape, an Australian creator of original and branded audio content.
The long-term deal will focus on amplifying Podshape’s original series and branded content on the Nova Podcasts network, delivering premium storytelling for listeners and innovative audio solutions for advertisers.
Podshape joined the Nova Podcasts network on January 1, 2023 and has since delivered consistent audience growth, achieving over 12 million Australian downloads across its podcast titles, as per Triton Podcast Metrics.
“Podshape’s ability to create shows that immediately connect with audiences is unparalleled. Extending this partnership means NOVA can continue to offer brilliant content to listeners and deeper ways for advertisers to connect with those audiences. We love working with the Podshape team and are excited for what’s next,” said Adam Johnson, chief growth officer for NOVA Entertainment.
“Working with NOVA Entertainment has been an important step in expanding our reach and strengthening our audience engagement. Their support has enabled us to connect with new listeners and elevate the impact of our content. We look forward to continuing the partnership and building on the growth we’ve achieved together,” added Podshape co-founders, Jay Walkerden and Katie Mattin.
Since launching in 2020, Podshape has built a reputation as a leading creator of original and branded audio content, producing hit series across genres including true crime, lifestyle and health.
Podshape’s most popular shows to date include Our Little Edey, Secrets of the Underworld, Your Morning Mantra and She Rises with Ashy and Tijana. Other notable titles include We Will Always Have, Real Crime with Adam Shand and The Clink.
Podshape are also committed to developing emerging podcast talent, including the winners of the NAB podcast competition ‘We Should Start a Podcast!’ in partnership with NOVA. The winners’ debut shows are currently in development, with season details to be confirmed.
