NOVA Entertainment has promoted Sarah Cohen into the newly created role of commercial director – Sydney, expanding her remit to include Sydney’s agency client base, in addition to independent agencies and direct clients.
This new role will support cohesive senior leadership coverage across the entire Sydney market and follows the recent appointment of Ashley Earnshaw to the role of group commercial director – agency, reflecting NOVA’s ongoing investment in commercial leadership nationally.
Since joining NOVA in 2024, Cohen has played an integral role in NOVA’s digital transformation, leading the Sydney direct and independent agency team to record revenue and share levels. This promotion recognises both her leadership impact and the evolution of NOVA’s commercial model.
In her expanded role, Cohen will be tasked with driving growth across NOVA’s radio, podcast and retail audio offering, and strengthening senior agency partnerships. She will work closely with Earnshaw and group commercial director – direct and indies, Josh Halling.
chief commercial officer, Nicole Bence, said the new role signals NOVA’s commitment to being fit-for-purpose in an increasingly complex and competitive market.
“What our customers need from us, now more than ever, is simplicity, creativity, and accountability. We need to make their jobs easier and their results better. Leaders like Sarah are a huge part of how we deliver that.
“She has played a pivotal role in transforming her team into a market-leading audio salesforce, and her leadership will be critical as we continue to grow our digital and total audio offering in Sydney.”
Said Cohen on the new role: “We have extraordinary talent across this business – people who show up every day with energy, clarity and ambition. Coupled with a fantastic product and a clear vision for how we evolve into the future, as a leader you can’t ask for much more.”
“I’m excited to build on that momentum across the Sydney market and continue driving growth for our people, our partners and the business.”
Cohen’s promotion is effective immediately.
