Nova Nabs Ed Sheeran Exclusive With A Red Room Live Performance

Nova Nabs Ed Sheeran Exclusive With A Red Room Live Performance
B&T Magazine
Edited by B&T Magazine



Superstar UK artist Ed Sheeran will perform in a special Nova’s Red Room live stream from London, on Friday 29 October, coinciding with the release of his latest studio album ‘=’ which drops the same day.

At a time when Aussies are looking for good news, Ed Sheeran will perform his biggest hits and brand new songs from his new album (some of which he will perform for the first time) in an exclusive Nova’s Red Room with Ed Sheeran.

In his fourth performance for Nova’s Red Room, Ed Sheeran and the Nova Network will continue their 10-year relationship, from being the first commercial radio network to back ‘The A Team’ to his current hit ‘Shivers’.

Beginning on day one when Sheeran, a virtually unknown singer performed in Nova 96.9’s reception in Sydney, Sheeran went on to perform in Nova’s Red Room in 2012 at the Bucket List in Bondi. After headlining Nova’s Red Room Global Tour in 2017 at Whelan’s in Dublin, a venue where he started his music career, Sheeran fulfilled a dream to perform at the Sydney Opera House in 2019 for a very special Nova’s Red Room.

Exclusive to Nova and smooth, winners will be the first to experience songs live from Sheeran’s new album ‘=’ when he performs exclusively for Nova’s Red Room with Ed Sheeran. The only way to be part of this special event is by listening to the Nova Network and entering via the Nova Player from Monday, 27 September.

Listeners also have the chance to win their invite to Nova’s Red Room with Ed Sheeran by listening to the Nova Network or entering via the Nova Player from Monday, 27 September, with opportunities to enter by listening to smooth or via the smooth Player to follow shortly.

Hosted by Kent ‘Smallzy’ Small, Nova’s Red Room with Ed Sheeran will also feature support from up-and-coming UK artist Maisie Peters, whose debut album ‘You Signed Up For This’ has been released under Sheeran’s Gingerbread Man Records.

Paul Jackson, NOVA Entertainment’s chief programming & marketing officer, said: “Ed Sheeran is an incredible artist. From performing at Nova’s reception to the Bucket List in Bondi and Nova’s Red Room Global Tour, we knew he was something special from the very start and have been so proud to support his career. We can’t wait to share this experience with his Australian fans.”

Nova’s Red Room has seen over 250 international and local artists having performed money can’t buy experiences for fans.

In April 2020 Nova launched Nova’s Red Room Live Stream to continue to connect artists and their fans under current conditions, with Katy Perry, The Kid LAROI, Dua Lipa, Conan Gray and Benee connecting with Nova listeners.




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