NOVA Entertainment is launching a new multi-platform marketing campaign for Nova 96.9.
The campaign will focus on Nova’s passion to provide the freshest hits, highlight the power of live entertainment and showcase the station’s strong and consistent on-air line up in Sydney.
An evolution of the ‘Love Nova’ TVC series, the new commercial will bring to life Nova 96.9’s on air line up, Fitzy & Wippa, On-Air with Smallzy and Kate, Tim & Marty.
The campaign will feature international superstars Miley Cyrus and the Black Eyed Peas, and local artists Amy Shark and Guy Sebastian alongside returning artists Ed Sheeran, Sam Smith, Shawn Mendes and Chris Martin.
The extensive marketing campaign will run across free to air Television (FTV), out of home (OOH), an array of digital sites, social and cinema.
The campaign will see Nova 96.9’s breakfast team, Fitzy & Wippa, Smallzy, and Kate, Tim & Marty feature on outdoor billboards and transit advertising positioned in key locations across Sydney.
For the first time, the Fitzy & Wippa creative will feature the broader on-air team, Matt De Groot (News Journalist), Sarah McGilvray and executive producer Tom Ivey, to visually represent the team you hear when tuning into the show.
Nova’s chief programming and marketing officer Paul Jackson said: “The continued involvement of the world’s biggest artists in Nova’s marketing campaign, reinforces Nova as the number one music network in Australia.
“Combined with our consistent and leading on-air line ups, and significant media investment, we are committing to delivering our audience the best on air experience.”
Nova 96.9’s new marketing campaign launches Sunday 27 October.