Radio network NOVA Entertainment and podcast partner Acast have announced a new commercial and technology partnership to represent Sky News’ digital offerings.
NOVA Entertainment and Acast will represent Sky News’ audio content in the Australian market place from October, following Sky News’ recent investment in its network audio strategy.
This new partnership will provide NOVA Entertainment’s commercial partners with access to Sky News’ 20 podcast episodes per week, across seven different shows, including Paul Murray LIVE, Richo, The Bolt Report, and Credlin.
Jay Walkerden, head of podcasting at NOVA Entertainment, said: “We continue to grow our podcast offering in Australia and overseas, which allows us to work with some of the world’s leading publishers.
“The Sky News opportunity allows us to collaborate with our commercial partners to target their vast digital audience in the Australian market.”
Tim Love, head of digital at Sky News Australia, said: “Audio is a critical component of Sky News’ digital strategy, and we are excited about working with NOVA Entertainment and Acast to improve our audio content offering across existing programming with Australia’s biggest names in news and politics, and through exciting new formats which are in the pipeline.
“The powerful combination of NOVA and Acast gives us the opportunity to work with best-in-market sales and technology teams, delivering leading audio content initiatives to the marketplace which will reach and engage with Australia’s most influential consumers.”
Henrik Isaksson, Australian country manager at Acast, said: “Adding Sky News to our diverse library of Australian premium content is a testament to a bright future for this partnership.
“The deal took place due to the demand we have seen from agencies and brands for this type of content and the environment it offers.
“Our technology stack and NOVA Entertainment’s extensive footprint in this market has been a true recipe for success, together with rapid uptake of listenership in the Australian market.”
