Nova 100’s Chrissie, Sam & Browny TVC launch
Nova 100’s Chrissie, Sam & Browny will take their breakfast show to television screens when their new television commercial airs on 10 July.
The television commercial follows a comprehensive marketing awareness campaign that has seen Nova 100’s new breakfast show feature across outdoor, print and digital plus take overs of Melbourne’s iconic train stations’ Southern Cross and Flinders Street.
The TVC is designed to give viewers a taste of Nova 100’s new breakfast show and the relationship between the trio when Chrissie Swan, Sam Pang & Jonathan Brown extend their on air banter onto television.
Nova 100’s Chrissie, Sam & Browny launched on 18 January 2016 with three iconic personalities with very different points of view on everything Melbourne wants to talk about. Since launching as Nova 100’s new breakfast show, the team have increased their cumulative audience (441,000)* and grown by 1.1 share points to 6.4 per cent.
Chief marketing & digital officer Tony Thomas said, “Chrissie, Sam & Browny have quickly and successfully established themselves in the Melbourne radio market.
“We wanted to create a TVC that showcased their strong chemistry, sense of humour and genuine love of Melbourne in a simple and entertaining way.”
Production credits
Production Company: Renegade Films
Media: UM
* Source: GfK Radio Survey 4, 2016 compared to GfK radio survey 8, 2015.
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