Nivea has created a doll which turns sun-burnt red when its exposed to the sun without sunscreen.
On one of the most popular beaches in Brazil, Nivea Dolls (which are made from UV-sensitive material) were given to parents and children. Parents were able to use the Nivea Doll to show what happens if kids don’t use sunscreen.
“Protecting and caring is something we learn from an early age. This emotional bond is what this Nivea action offers,” Joanna Monteiro, creative vice president at FCB Brazil, said in a statement. “Through the magic of technology, children can see the sun’s effect on the skin of the doll.”
“The Nivea Doll combines fun at the beach with skincare education. It also helps a brand that has been around for a hundred years create an emotional relationship with new generations,” says Max Geraldo, creative vice president for FCB Brasil.
CREDITS
Client: Nivea
Agency: FCB Brazil
Creative Vice Presidents: Joanna Monteiro, Max Geraldo
Creative Directors: Adriano Alarcon, Carlos Schleder
Digital Creative Director: Pedro Gravena
Art Directors: Ricardo Silveira, Rodrigo Leal Rodrigues, Victor Bustani
Copywriters: André Bittar, Giampetro Zanon, Marcelo Jun Sato
Art Buyers: Tina Castro, Daniel Gonçalves
Illustrations: Estúdio Ícone
Graphics Production : Diego Bischoff, Manoel Roque, Paulo Rogério de Oliveira
Media: Alexandre Ugadin, Sergio Broto, Rachid Antun
Technology: Gerson Lupatini, Marcio Bueno
Client Services: Mauro Silveira, Cristiane Pereira, Tania Muller, Mariana Mozzaquatro, Vitor Borragine
Planning: Raphael Barreto, Frederico Steinhoff, Alice Alcantara, Stephanie Day
RTV: Charles Nobili, Ricardo Magozo Magozo, André Fonseca
Production, Postproduction: Piloto; Equipe Satélite
Direction: Daniel Soro, Alexandre Chalabi, Paula Brandão
Client Services: Roberta Frederico, Natalia Souza, Ariane Esteves
Production Coordinators: Mariana Guerra, Fernanda Ragazzi
Postproduction Coordinator: Nayla Kols
Composition: Alessandro Gerace
Editing: Luiz Eduardo Doria, Rodrigo Resende, Abner Palma
Sound Production: Satélite Áudio
Conductors: Roberto Coelho, Kito Siqueira
Client Services: Fernanda Costa, Marina Castilho
Client Approval: Tatiana Ponce
The doll is a clever mix of creativity and technology.
