Nine’s Wide World of Sports has revealed its strongest ever partner lineup to kick off the 2022 State of Origin series tonight.
Existing and new partners are playing a part in television’s greatest sporting contest and leveraging the unrivalled opportunity that Nine’s ecosystem offers across Total TV, Total Publishing and Total Audio.
Nine’s partners for one of the most anticipated Origin series in years are Harvey Norman, Telstra, Sportsbet, McDonald’s, Menulog, Stan, Isuzu and UPI.
Nine’s director of sales of sport, Matt Granger, said: “The State of Origin series is the most powerful exclusive-reach platform for brands on Australia’s sporting calendar.
“In 2022, we see our returning and new partner brands further investing in Nine’s NRL storytelling ecosystem across Total TV, Total Audio and Total Publishing.
“By leveraging our full suite of assets, they can connect their message to a passionate audience when their attention is at the highest.”
Nine’s head of content partnerships of sport, Anne Gruber, said: “Tonight we will launch innovative ‘look and feel’ graphics which enable deeper and more sophisticated integrations for our partners,”
“With more than 60 cameras, 140 broadcast crew and unprecedented access to key talent including both Origin coaches, fans will be provided with unrivalled access to exclusive content throughout Nine’s coverage.
“9Now viewers can also enjoy four additional streams that include Spidercam as well as the dedicated Coach and Player Cams, plus the new 20-minute breakdown, 9Now mini-match, which is available for a catch-up after the final whistle.
“Nine’s build-up and anticipation for the 2022 series has never been greater, buoyed by the hugely popular Stories of Origin podcast which showcases stories of mateship, pain and triumph from Origin greats.”
